Brand Tone

Elegant & Sophisticated, Conscious & Responsible, Artisanal & Unique, Inspiring & Empowering

Brand Values

• •Sustainability
• •Craftsmanship
• •Ethical Practices
• •Heritage Preservation
• •Timeless Design
• •Positive Impact
• •Individuality/Uniqueness

Best Practices

• •Emphasize Storytelling: Consistently weave the narrative of heritage, craftsmanship, and the journey of each repurposed kimono into all communications. Highlight the origin of the fabrics and the artisanal process.
• •Maintain an Elegant and Sophisticated Vocabulary: Use refined language that reflects the luxury and timeless nature of the products. Words like artisanal, heritage, conscious, timeless, reimagined, and bespoke can reinforce this.
• •Visually Align: Ensure all visual content (photography, website design, social media feed) reflects the elegance, quality, and unique aesthetic of the brand. The visual tone should be as carefully curated as the verbal one.
• •Educate on Sustainability & Ethics: Subtly and authentically integrate messaging about the brand's sustainable and ethical practices. This isn't just a selling point but a core part of Amaud's identity and should be communicated with pride and transparency.
• •Foster a Sense of Exclusivity and Connection: Given the unique nature of the pieces (often one-of-a-kind or limited runs from vintage materials), the copy should convey this exclusivity while also inviting customers to feel a personal connection to the history and artistry of their garment.

Social Perception

Amaud is perceived as a niche luxury brand with a strong commitment to ethical and sustainable fashion. It is recognized for its innovative approach of upcycling vintage kimonos into modern, stylish garments. Customers and the fashion community seem to appreciate the brand's dedication to quality, craftsmanship, and its unique story. The brand is viewed positively by sustainability-focused organizations like Good On You, which has given it high ratings for its environmental and social practices. This lends credibility and trust. The association with Japanese culture and craftsmanship adds to its unique appeal.

Copy Examples

• •Headline: Amaud: Wear a Story. Timeless Elegance, Reimagined. Body: Discover unique pieces born from vintage kimonos, each carrying a whisper of history and the promise of sustainable luxury. At Amaud, we don't just create fashion; we revive heritage.
• •Headline: The Art of Transformation. The Soul of Japan. Body: From Kyoto's cherished kimonos to your modern wardrobe. Experience Amaud – where meticulous craftsmanship meets conscious design, creating timeless styles that honor the past and protect the future.
• •Headline: Beyond the Trend. Embrace Enduring Style. Body: Amaud offers more than just clothing; it's a commitment to sustainable luxury and individual expression. Our limited-run collections, crafted from upcycled vintage silks, invite you to set your own pace.
• •Headline: Consciously Crafted. Uniquely Yours. Body: Each Amaud garment is a testament to ethical production and the beauty of repurposed materials. Feel the quality, understand the journey, and wear a piece of art.
• •Headline: Revitalize Your Wardrobe. Respect Our Planet. Body: Amaud brings new life to exquisite vintage kimonos, blending Japanese tradition with contemporary design for a truly positive impact. Choose fashion that tells a story of beauty and responsibility.