Brand Tone

Romantic, Elegant, and Appreciative

Brand Values

• •Lasting Beauty/Endurance
• •Emotional Connection
• •Quality and Craftsmanship
• •Celebration of Special Moments
• •Thoughtfulness

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., romantic, elegant, appreciative, sincere, sophisticated), and the "do's and don'ts" for communication. This guide should be the reference for anyone creating content.
• •Understand Your Audience Deeply: Tailor the romantic and elegant tone to resonate with individuals looking for heartfelt, high-quality gifts for significant others, family, and close friends. Use language they use and understand.
• •Prioritize Emotional Storytelling: Focus on the "why" behind the gift – the love, appreciation, celebration. Use evocative language that taps into these emotions rather than just describing product features.
• •Maintain Visual and Textual Harmony: Ensure that the elegance conveyed in the copy is mirrored in the website design, product photography, and social media visuals. Consistency across all touchpoints reinforces the brand identity.
• •Train and Align Your Team: Anyone involved in writing copy, from social media managers to customer service representatives, should understand and be able to apply the brand's tone consistently. Regular reviews and feedback sessions can help maintain this alignment.

Social Perception

Customers and the public view them as: Unique and Innovative, High-Quality Gift Option, Elegant and Decorative, Symbolic of Lasting Affection

Copy Examples

• •Headline: Eternal Elegance. Enduring Love. Discover Amati Rosas. Body: Beyond a fleeting moment, our preserved roses capture the timeless essence of your affection. Gift an Amati Rosas creation and let your love story bloom forever.
• •Social Media Post (Image: A stunning preserved rose arrangement): Caption: Some moments are too precious to fade. Like the exquisite beauty of an Amati Rose, a symbol of your unwavering appreciation that lasts for years, not days. Who are you celebrating today? #AmatiRosas #PreservedRoses #TimelessGifts # Bogotá
• •Product Description Snippet: Crafted with passion, preserved to perfection. Each Amati Rose is a testament to enduring beauty, designed to make your special someone feel cherished long after the occasion has passed. The ultimate expression of heartfelt elegance.
• •Email Subject Line for Anniversary Promotion: An Anniversary as Timeless as Your Love – Celebrate with Amati Rosas. Email Body Snippet: This year, say 'I love you' with a gift that mirrors the enduring nature of your bond. Our exclusive collection of preserved roses offers a touch of eternal romance, a daily reminder of your beautiful journey together.
• •Website Banner for a Special Occasion (e.g., Mother's Day): For the Mom Who Deserves Endless Beauty. Show your everlasting gratitude with an Amati Rose that shines as brightly and as long as her love.