Brand Tone

Helpful and Solution-Oriented, Elegant and Stylish, Accessible and Affordable, Conscious and Thoughtful, Positive and Encouraging

Brand Values

• •Quality and Durability
• •Customer Satisfaction
• •Innovation
• •Practicality and Functionality
• •Sustainability/Conscious Consumption
• •Value for Money
• •Ethical Practices

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly document Amary.in's personality, core values, target audience, and specific tone characteristics (e.g., "elegant yet accessible," "helpful and solution-focused," "consciously mindful"). Include a list of "do's and don'ts" for language and style.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target demographic for different product lines (e.g., a slightly more emotional tone for gifting, a highly practical tone for organizational products) while staying true to the overall brand voice.
• •Prioritize Clarity and Benefits: Consistently focus on how the products benefit the customer, making their life easier, more stylish, or more organized. Use clear, concise language that is easy to understand.
• •Infuse Values into Messaging: Weave in brand values like "sustainability," "quality," and "thoughtfulness" naturally into product descriptions, social media content, and email marketing. For example, instead of just saying "eco-friendly," explain *how* (e.g., "Made from sustainable bamboo").
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media, email newsletters, customer service interactions, and even packaging is aligned. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Positive Customer Experiences, Trustworthy, Modern and Relevant, Limited Broader Awareness (Potentially)

Copy Examples

• •Discover the art of conscious gifting with Amary.in. Our new collection of thoughtfully curated hampers blends elegance with eco-friendly choices, making every occasion truly special. Give a gift that reflects care for your loved ones and the planet.
• •Tangled chargers and scattered essentials? No more! The Amary Multifunctional Pouch is your chic solution to everyday chaos. Lightweight, durable, and effortlessly stylish – keep your world organized, beautifully. Work, travel, or daily dashes, it’s the perfect companion.
• •Elevate your everyday for less! Amary.in’s Home Essentials sale is on now. Discover quality, style, and practicality at prices that make you smile. Create a space you love, without breaking the bank.
• •Plan your dreams, achieve your goals! ✨ Our new Amary Daily Planner is designed for clarity and inspiration. With premium paper and a lay-flat design, staying organized has never felt so good (or looked so stylish!). #AmaryIn #PlanWithPurpose #DailyOrganizer
• •At Amary.in (from the house of Sampoorna Nexus!), we're passionate about enhancing your daily life. From innovative household solutions to thoughtfully curated gifts, we're committed to quality, customer happiness, and making everyday living better. Discover the Amary difference.