Brand Tone

Elegant & Sophisticated, Confident & Bold, Artisanal & Authentic, Conscious & Purposeful, Feminine & Sensual

Brand Values

• •Craftsmanship & Artistry
• •Luxury & Quality
• •Social Responsibility
• •Sustainability
• •Cultural Heritage
• •Confidence & Empowerment
• •Innovation & Trendsetting

Best Practices

• •Emphasize Craftsmanship and Heritage: Consistently use terms like "handcrafted," "artisanal," "Colombian techniques," "macramé," and "crochet" to reinforce the unique, high-quality nature of the products.
• •Weave in "Luxury" Subtly and Overtly: While the TikTok handle is "amarottoluxury," ensure website copy, product descriptions, and other communications reflect this through sophisticated language, focus on premium materials, and aspirational imagery.
• •Showcase Social Impact & Sustainability: Regularly and transparently communicate the brand's commitment to social causes and eco-friendly practices. This builds trust and appeals to conscious consumers.
• •Maintain an Empowering and Confident Voice: Use language that makes the wearer feel elegant, bold, and confident. Focus on how the swimwear enhances their style and self-assurance.
• •Visual Consistency is Key: Ensure all visual content (website, social media, ads) aligns with the established tone – chic, high-quality, and reflective of the brand's luxury and artisanal values. This reinforces the written copy.

Social Perception

High-Quality & Unique, Luxurious & Fashion-Forward, Ethically Minded, Supportive Customer Service

Copy Examples

• •Headline: Amarotto: Where Colombian Artistry Meets Conscious Luxury. Body: Each stitch tells a story of tradition, each design a whisper of modern elegance. Discover handcrafted swimwear that not only adorns but empowers. #ArtisanalLuxury #SustainableSwim
• •Headline: Drape Yourself in Confidence. Drape Yourself in Amarotto. Body: Our latest collection, born from ancestral techniques and contemporary vision, is here. Feel the embrace of premium, eco-friendly fabrics and the unique touch of handmade macramé. Shine with purpose. #ColombianCraftsmanship #LuxurySwimwear
• •Headline: More Than Swimwear. It's a Statement. Body: Amarotto blends vibrant Colombian heritage with a commitment to a better future. Look stunning, feel empowered, and support a brand that gives back. #FashionWithPurpose #HandmadeElegance
• •Headline: The Art of Slow Fashion. The Soul of Summer. Body: Meticulously handcrafted, our swimwear is an investment in timeless style and sustainable practices. Experience the luxurious difference of Amarotto. #EcoChic #LuxuryBeachwear
• •Headline: From the Runways of NYFW to Your Dream Getaway. Body: As seen at New York Fashion Week, Amarotto brings you designs that are both boldly sophisticated and effortlessly sensual. Elevate your swim. #NYFWStyle #AmarottoLuxury