Tono de Marca

Mysterious & Evocative, Artisanal & Passionate, Sophisticated & Traditional

Valores de Marca

• •Craftsmanship and Quality
• •Authenticity and Heritage
• •Passion and Perseverance
• •Exclusivity and Uniqueness

Mejores Prácticas

• •Embrace the Persona: Consistently use the mysterious and wise persona of 'Il Corvo'. Write as if sharing a secret or a piece of profound knowledge. Use phrases that evoke wisdom and mastery.
• •Focus on Sensory Language: Use descriptive words that appeal to taste, smell, and sight. Mention specific flavor notes like 'herbaceous', 'sweet and spiced', 'hints of liquorice and coffee', and 'citrus'.
• •Narrate the Origin Story: Regularly weave in the brand's authentic origin story—a passion project born during the 2020 lockdown that became a professionally crafted spirit. This humanizes the brand and reinforces its value of perseverance.
• •Highlight 'Handmade' and 'Artisanal': These are powerful value propositions. Emphasize the manual process, the selection of high-quality ingredients, and the production in a traditional distillery to differentiate from mass-market brands.
• •Maintain a Sophisticated Tone: The language should always be refined and aimed at a discerning audience. Avoid overly casual slang or marketing jargon. The tone should match the premium quality and price point of the product.

Percepción Social

The public perception of Amaro del Corvo is overwhelmingly positive, positioning it as a high-quality, authentic, and intriguing artisanal product. Customers and reviewers consistently praise its balanced and complex taste, noting it is not too bitter but not too sweet either. The flavor profile, with notes of star anise, mint, and rosemary, is described as unique and satisfying. Many reviews highlight its versatility, enjoying it neat, with ice, in sours, or even on gelato. The branding and story are significant factors in its perception, with customers intrigued by the 'mystery of the crow' and the unique packaging. The founder's personal story of creating the amaro during lockdown resonates, adding authenticity. A Silver Medal at the 2025 London Spirits Competition provides external validation, with judges describing its 'rich, herbaceous nose' and 'warm, deep finish'. The target audience of professionals and connoisseurs appears to be well-reached, appreciating its craftsmanship and sophisticated taste.

Ejemplos de Copy

• •Headline: The Elixir for the End of the Day. Body: Crafted by hand in the heart of Turin, Amaro del Corvo is more than a digestif—it's a ritual. Uncork the mystery and discover the complex notes of star anise, mint, and rosemary. Your evening deserves this.
• •Image/Video: A close-up shot of the bottling or wax-sealing process. Caption: The Crow’s knowledge isn’t rushed. Every bottle is filled, corked, and sealed by hand, ensuring the elixir within is worthy of its name. This is tradition, bottled with passion.
• •Title: The Crow's Legacy. Description: An elixir born from passion and patience. This artisanal amaro is the result of a quest to capture the soul of Piedmont in a bottle. With 15 selected botanicals, no preservatives, and no colorants, it offers a complex journey of flavor—from sweet herbal notes to a satisfyingly bitter finish. This is the authentic taste of modern Italian craftsmanship.
• •Subject: A Message from The Crow... Body: I have gathered my knowledge for you in this bottle. It is an elixir of tradition and patience, crafted by hand with the finest herbs from Piedmont. For those who appreciate the finer things, a new experience awaits. Are you ready to discover it?
• •Title: Beyond Bitter: Decoding the Three Acts of Amaro del Corvo. Intro: Every sip of our amaro tells a story in three acts. The first impression is a soft sweetness, followed by an intricate herbal heart, and finally, a deep, warming bitter finish. Join us as we explore the key botanicals that create this unique narrative.