Brand Tone

Aspirational, elegant, and personal, characterized by sophisticated, evocative, intimate, exclusive, educational, and reassuring language.

Brand Values

• •Legacy and Heritage
• •Craftsmanship and Quality
• •Individuality and Self-Expression
• •Timelessness over Trends
• •Transparency and Customer-Centricity

Best Practices

• •Lead with the 'Why': Always start from a place of meaning and purpose. Instead of just describing a product's features (e.g., '18K gold earrings'), frame it within the brand's values (e.g., 'A timeless treasure, crafted in 18K gold to be part of your legacy').
• •Use Evocative, Elegant Language: Employ words like 'heirloom,' 'legacy,' 'timeless,' 'bespoke,' 'soul,' and 'artistry' to maintain the aspirational and sophisticated tone. Avoid overly casual slang or purely transactional language.
• •Tell a Story in Every Post: Whether it's the brand's heritage, the inspiration from nature, or a client's journey, weave a narrative into the copy. This reinforces the personal, intimate nature of the brand.
• •Emphasize Both Heritage and Modernity: Consistently balance the narrative of the brand's rich history with its modern, forward-thinking design philosophy. This appeals to a clientele that values both tradition and contemporary style.
• •Maintain Transparency and Educate: Integrate educational content naturally. When mentioning materials, briefly touch upon their quality or ethical sourcing. When discussing design, explain the craftsmanship involved. This builds authority and trust, reinforcing the brand's core value of transparency.

Social Perception

Overwhelmingly positive, perceived as offering a unique and tasteful balance between modern and traditional aesthetics. Known for exceptional, customer-focused service, and for providing high-quality, finely crafted, yet comfortable jewelry suitable for everyday wear. Seen as a premier choice for pearl lovers and those seeking unique, meaningful pieces.

Copy Examples

• •Elegance isn't reserved for special occasions. It's in the quiet moments, the daily rituals, and the treasures we choose to wear. Our Rosecut Huggy Earrings are crafted to be a part of your story, today and for all the days to come. #AmarkoshJewels #EverydayLuxury #ModernHeirloom
• •Wearable Art. A Legacy in the Making. Beyond trends, beyond mass production. Discover our Designer collection, where each piece is an original story told through rare gems and impeccable craftsmanship. This isn't just jewelry; it's your signature.
• •Your Story, Cast in Gold. A love like yours deserves more than a ring. It deserves a symbol, crafted with soul and intention. At our private Mumbai studio, we work with you to create bespoke wedding jewelry that is as unique as your journey together. Book your personal consultation and let's create your eternal treasure. #AmarkoshJewels #BespokeBridal #JewelryWithSoul
• •The Soul of a Jewel. What transforms gold and diamonds into a modern heirloom? At Amarkosh, we believe it’s the story. It’s the legacy of our founder, the passion of our artisans, and the soul of the woman who will wear it. Each piece is an eternal treasure, crafted with purpose, for a life beautifully lived. Explore the stories behind our collections.
• •Designed for the woman who navigates her world with grace and strength. This multi-functional piece, featuring brilliant-cut diamonds and South Sea pearls, can be worn in three distinct ways—a testament to its modern design and timeless appeal. From the boardroom to a wedding gala, it adapts to your life, making luxury a part of your everyday narrative.