Brand Tone

informative, caring, and expert

Brand Values

• •Holistic Wellbeing: Amaranth Wellbeing emphasizes a comprehensive approach to health, encompassing nutrition, skincare, and complementary therapies to support overall wellness.
• •Natural and Organic: A core value is the commitment to providing natural, organic, and high-quality products, free from harsh chemicals and animal testing. They carefully research and select products they believe in.
• •Expertise and Personalization: The brand prides itself on its team of qualified professionals who offer personalized advice and treatments tailored to individual customer needs and budgets.
• •Customer Care and Trust: Building trust through excellent communication, service, and quality products is evident. They aim to be a "one-stop shop" for health, where customers feel understood and guided.
• •Ethical Practices: Implicitly, through their product selection (natural, organic, cruelty-free) and emphasis on wellbeing, an ethical stance is conveyed.

Best Practices

• •Prioritize Education and Information: Always aim to inform and empower your audience. Explain the benefits of products and services clearly, referencing natural ingredients, ethical sourcing, or expert formulation where applicable.
• •Emphasize Expertise with Accessibility: Highlight the qualifications and knowledge of your team (nutritionists, therapists, skincare experts) but communicate in a way that is easy for everyone to understand. Avoid overly technical jargon unless explained.
• •Maintain a Caring and Supportive Voice: Use empathetic language. Show that you understand your customers' health journeys and are there to support them with personalized solutions. Phrases like "we're here to help," "your wellbeing matters," or "gentle yet effective" can reinforce this.
• •Be Authentic and Passionate: Let the genuine passion for natural health and wellbeing shine through. Share the "why" behind Amaranth Wellbeing, such as Joanne Hill's belief that nobody should have to compromise on their health.
• •Ensure Consistency Across All Channels: Whether it's a social media caption, website copy, email, or in-store signage, the informative, caring, and expert tone should be consistent. Develop brand voice guidelines to help all team members communicate cohesively.

Social Perception

Customers generally perceive Amaranth Wellbeing very positively. Reviews frequently highlight the knowledgeable and friendly staff, the high quality and extensive range of natural and organic products, and the excellent personalized service. Customers appreciate the ability to speak with nutritionists and receive tailored advice. The treatments offered, such as Dr. Hauschka facials, also receive positive mentions for their relaxing and rejuvenating effects. Amaranth Wellbeing is seen as a trusted source for natural health and beauty, often referred to as an "amazing shop" and a "dream shop." News articles mention their store openings and presence in prominent Manchester retail locations like The Royal Exchange, positioning them as a notable natural health and beauty retailer. They are recognized for their expertise in the natural products sector.

Copy Examples

• •Headline (Website/Social Media): "Your Journey to Natural Wellbeing Starts Here. Discover personalized advice and curated natural products at Amaranth." Body: "At Amaranth Wellbeing, we believe that true health shines from within. Our expert nutritionists and skincare specialists are here to guide you, offering tailored solutions from our extensive range of natural and organic supplements, skincare, and remedies. Visit us in-store or explore online."
• •Product Feature (Instagram/Facebook): "Nourish Your Skin, Naturally. ✨ Introducing [Product Name], crafted with the purest organic ingredients to [benefit]. Our team has carefully selected this for its [specific quality/ethical standard]. Got questions? Our natural beauty experts are ready to help you find your perfect match! #NaturalSkincare #OrganicBeauty #AmaranthWellbeing"
• •Service Highlight (Email Newsletter): "Feeling like you need a reset? Our Dr. Hauschka trained estheticians offer deeply relaxing and skin-transforming facials. Experience a holistic treatment designed to restore balance and radiance. Book your 'One Hour to Myself' and let our experts take care of you. [Learn More & Book] #HolisticHealth #WellnessJourney #SelfCare"
• •Blog Post/Informative Post Snippet: "Did you know magnesium plays a vital role in over 300 bodily functions? From energy production to muscle relaxation, ensuring you have adequate levels is key. Our qualified nutritional therapists can help you understand your needs and recommend high-quality, bioavailable supplements. #ExpertAdvice #NaturalSupplements #HealthyLiving"
• •Call to Action (General): "Take the first step towards a healthier, more vibrant you. Chat with our friendly, knowledgeable team at Amaranth Wellbeing today for personalized recommendations. Because your wellbeing is our priority. #AmaranthCares #ManchesterWellbeing #NaturalHealthExperts"