Brand Tone

approachable, knowledgeable, and community-oriented

Brand Values

• •Hand craftsmanship
• •Quality
• •Community
• •Creativity & Learning
• •Functionality

Best Practices

• •Emphasize "Handmade": Consistently use terms like "handcrafted," "wheel-thrown," "artisan-made," and "studio pottery" to reinforce the value of their process.
• •Be Welcoming and Inclusive: Use inviting language when promoting classes and workshops, ensuring potential students of all levels feel comfortable.
• •Share the Process: Offer glimpses into the studio, the making process, or the stories behind the pieces (and other potters) to build connection and highlight the skill involved.
• •Focus on Function and Beauty: Describe how the pottery can be used and enjoyed in everyday life, highlighting both its practical and aesthetic qualities.
• •Engage with the Community: Continue to feature local artists, respond to comments and questions thoughtfully, and foster a sense of connection with customers and fellow potters.

Social Perception

Amaranth Stoneware is perceived as a local artisan business that creates unique, high-quality handmade pottery. They are also seen as a valuable resource for pottery supplies and learning opportunities in the Kingston area. Customers appreciate the distinctiveness of handmade items. The connection to Melissa Schooley and Raging Bowl Pottery adds to the perception of established artistry.

Copy Examples

• •From our wheel to your home. Discover unique, handcrafted stoneware that brings artistry to everyday moments. #AmaranthStoneware #HandmadePottery
• •Unleash your inner potter! Join our friendly studio classes and get your hands muddy. All skill levels welcome. Sign up today! #PotteryClass #KingstonArtists #AmaranthStoneware
• •More than just pottery, it's a piece of our community. Supporting local artisans, one beautiful creation at a time. #ShopLocal #HandcraftedGoodness #AmaranthStoneware
• •Quality clay, vibrant glazes, and all the tools you need. Amaranth Stoneware is your partner in every pottery project. #PotterySupplies #CreateWithClay #AmaranthStoneware
• •Cozy mornings start with the perfect mug. Hand-thrown with care, each Amaranth Stoneware mug is unique – just like your coffee ritual. #MorningRitual #HandmadeMug #AmaranthStoneware