Tono de Marca

Expert, Nurturing, and Aspirational

Valores de Marca

• •Holistic Wellbeing
• •Expertise and Trust
• •Personalization
• •Quality and Efficacy
• •Education and Community

Mejores Prácticas

• •Lead with Expertise: Always anchor the brand's voice in knowledge. Use phrases like 'Our nutritionists recommend,' 'formulated for efficacy,' and 'clinically-proven' to build trust and authority.
• •Use Empowering Language: Frame health as a positive, achievable goal. Use verbs that inspire action and confidence, such as 'discover,' 'enhance,' 'unlock,' and 'transform.'
• •Educate Before You Sell: Provide valuable information about an ingredient, a health concern, or a wellness practice before introducing a product. This builds a relationship based on trust, not just transactions.
• •Emphasize the 'Why': Don't just list product features; explain the benefits. Instead of 'Contains Vitamin C,' write 'Contains Vitamin C to protect your skin from environmental stressors and promote a brighter complexion.' Connect every ingredient and service back to the customer's goal of feeling good.
• •Maintain a Nurturing Tone: Use inclusive and supportive language. Phrases like 'We're here to help,' 'your journey to wellness,' and 'right for you and your budget' make the brand feel approachable, caring, and non-judgmental.

Percepción Social

The public perceives Amaranth as a trusted, high-end authority in the natural wellness space. Customers see it as a 'dream shop come to life' and a 'one stop shop for everything to do with health,' driven by knowledgeable staff, curated high-quality products, effective treatments, and a welcoming environment.

Ejemplos de Copy

• •Feeling lost in a sea of wellness advice? You don't have to navigate it alone. Our registered nutritional therapists are here to listen and create a personalised plan that works for *you*. Book a complimentary 15-minute health review today and take the first step toward feeling healthy, happy, and confident. Link in bio to begin your journey.
• •True radiance starts from within. But the right skincare can make it shine. Discover the Dr. Hauschka Soothing Cleansing Milk, the very product that inspired our founder's journey into natural beauty. Formulated with organic botanicals, it gently purifies while maintaining your skin's natural balance. For a limited time, receive a complimentary gift with your Dr. Hauschka purchase and let your inner health glow.
• •Support Your Metabolic Health, Naturally. Harness the power of a science-backed botanical. Our Berberine supplement is expertly selected to help regulate blood sugar levels and support your overall metabolic wellbeing. Sourced for purity and potency, it's a trusted choice for those seeking to proactively manage their health. As recommended by our in-house nutritional therapists.
• •An Evening of Hormonal Harmony. Join us for an exclusive evening with nutritional therapist Kirsten Humphreys. Uncover the secrets to balancing your hormones naturally through nutrition and lifestyle adjustments. Whether you're navigating perimenopause, stress, or simply seeking better balance, this is your opportunity to learn from an expert. Limited spots available. Book now to feel empowered.
• •Award-Winning Wellness. Personalised for You. Voted the UK's Best Independent Retailer, we're here to guide you on your health journey. [BOOK YOUR FREE HEALTH REVIEW]