Brand Tone

Friendly, Inspiring, Discovery-Oriented, Welcoming, Appreciative, Elegant, Community-Focused

Brand Values

• •Ethical Sourcing & Fair Trade
• •Uniqueness & Individuality
• •Discovery & Curation
• •Quality & Craftsmanship
• •Joy & Inspiration
• •Customer Satisfaction & Service
• •Authenticity
• •Community Support

Best Practices

• •Emphasize 'Discovery' and 'Uniqueness': Use words like 'discover,' 'curated,' 'unique,' 'artisanal,' 'handcrafted,' 'treasure,' 'special find' to reinforce the brand's core proposition.
• •Maintain a Friendly and Inspiring Voice: Keep the language warm, inviting, and positive. Focus on the joy and inspiration the products can bring to customers' lives. Use exclamation points judiciously to convey enthusiasm.
• •Highlight Ethical Sourcing and Artisan Stories: Whenever relevant, subtly weave in the ethical and fair-trade aspects of the products. Mentioning the origin or the artisan's craft adds depth and aligns with brand values.
• •Be Descriptive and Evocative: Go beyond just listing product features. Describe the feel, the story, or the experience of the product, appealing to the senses and emotions.
• •Engage with a Community Feel: Especially for local communication (Wheaton), use inclusive language. Online, foster a sense of a community of 'discerning shoppers' who appreciate quality and uniqueness. Encourage interaction on social media.

Social Perception

Amante Marketplace is perceived as a cherished local business in Wheaton, IL, valued for its unique and high-quality merchandise, friendly atmosphere, and excellent customer service. Customers appreciate the curated nature of the products, often highlighting specific items like Turkish blankets and the unique 'vibe' of the store. The ethical sourcing and fair trade practices are positively highlighted and resonate with conscious consumers. It's seen as a destination for finding thoughtful gifts and items that enhance living spaces.

Copy Examples

• •Headline: Discover a Story in Every Piece. Body: At Amante Marketplace, we travel the globe (and our own backyard!) to bring you handcrafted treasures that do more than decorate – they inspire. Ethically sourced, uniquely beautiful. Find something you'll love. #AmanteFinds #EthicalHome
• •Headline: More Than a Gift, It's a Connection. Body: Looking for something truly special? Our curated collection of artisanal goods means you’re giving a gift with heart, a story, and a touch of global craftsmanship. Make their day (or yours!) extraordinary. #AmanteGifts #ShopSmallLoveBig
• •Headline: Your Home, Your Sanctuary, Your Story. Body: Infuse your space with personality and joy. From handwoven Turkish textiles to locally poured candles, each Amante piece is chosen to help you create a home that’s uniquely you. Come explore what’s new! #AmanteHome #CuratedLiving
• •Headline: Feel Good Finds. Body: We believe in beauty that gives back. That's why we partner with talented artisans worldwide, ensuring fair wages and ethical practices. Every purchase at Amante Marketplace supports a dream and brings a unique treasure into your life. #FairTradeFinds #AmanteValues
• •Headline: Welcome to Amante Marketplace! ✨ Body: Step into a world of curated wonders in the heart of Wheaton (or online anytime!). Friendly faces and unique finds for your home, style, and gifting needs await. What treasure will you discover today? #ShopAmante #WheatonIL #UniqueTreasures