Brand Tone

Wholesome, Passionate, and Community-Oriented

Brand Values

• •Authenticity and Quality
• •Health and Wellness
• •Community Engagement
• •Sustainability
• •Cultural Fusion

Best Practices

• •Lead with "Real Fruit": Always anchor the message in the core value proposition of using authentic, natural ingredients.
• •Tell Your Story: Regularly incorporate elements of the brand's origin the connection to Colombia, the mission to reduce fruit waste, and the family-run aspect to build a deeper connection with the audience.
• •Use Vibrant, Sensory Language: Employ descriptive words that evoke the taste and refreshment of the products (e.g., "juicy," "bursting with flavor," "refreshing," "sun-ripened").
• •Highlight Community and Collaboration: Continue to tag and mention local partners and events. This reinforces the brand's identity as a community-focused business and expands its reach.
• •Be Consistent Across Platforms: Ensure the wholesome, passionate, and community-oriented tone is maintained on the website, social media, packaging, and in-person interactions to build a strong and recognizable brand identity.

Social Perception

Amano Real Fruit is perceived as a premium, artisanal, and trustworthy local brand. Customers view them as a go-to source for a delicious and guilt-free treat. The handcrafted nature and unique flavor profiles contribute to a perception of higher quality compared to mass-produced alternatives. Their consistent presence at local events has solidified their image as a valued part of the local food scene.

Copy Examples

• •Taste the tropics! Our new Mango Passion Fruit pop is a vibrant, dairy-free burst of sunshine. We handcraft each one with 100% real fruit imported from Colombia to bring you an authentic, refreshing experience. Find us at the farmer's market this Saturday! #AmanoRealFruit #RealFruitPops #VeganTreats
• •Real Fruit. No Excuses. At Amano, we believe in treats that are as honest as they are delicious. Every pop is handcrafted with 100% natural fruit and a passion for flavor. Indulge in the goodness.
• •We're popping up! Come see us at [Event Name] this weekend! We're bringing your favorites like Berry Delicious and refreshing new seasonal flavors. Can't wait to share our passion for real fruit with you! #LocalEvents #ArtisanPops
• •Amano Real Fruit: Artisan ice pops made with a passion for quality. We blend exotic fruits from Colombia with classic Italian gelato craftsmanship to create unforgettable, all-natural treats. A healthy and delicious option for your customers. #Handmade #RealFruit
• •Tired of artificial flavors? We are too. That's why Amano Real Fruit was born. From our family to yours, we create artisan ice pops using only 100% real fruit. It's the simple, delicious, and wholesome treat you've been looking for. Find our story and flavors at amanorealfruit.com.