Brand Tone

Passionate, Artisanal, Friendly, Approachable, Playful, Creative, Quality-Focused & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Creativity & Innovation
• •Customer Satisfaction
• •Community Focus
• •Passion
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., passionate, friendly, creative, quality-focused), preferred vocabulary (and words to avoid), and provide examples of on-brand and off-brand messaging. Share this with anyone creating content.
• •Embody the Founder's Passion & Expertise: Continuously weave in Chef Amanda's culinary background and the artisanal nature of the macarons. Highlight the 'why' behind the brand – the love for baking and creating unique, high-quality treats.
• •Use Vivid & Sensory Language: Describe the taste, texture ('crisp exterior, creamy inside'), and appearance of the macarons to evoke a mouth-watering experience. Words like 'vibrant,' 'bursting,' 'delicate,' 'handcrafted' can be effective.
• •Maintain a Friendly and Approachable Demeanor: Even when emphasizing quality and expertise, keep the language welcoming and engaging. Use contractions where appropriate for a conversational feel, and interact genuinely with comments and messages on social media.
• •Stay True to Your Values in All Communications: Ensure all copy reflects core values like quality, creativity, customer satisfaction, and community. For example, when announcing new flavors, emphasize the innovative aspect; when discussing shipping, highlight the care taken to ensure freshness.

Social Perception

Highly Regarded for Quality and Taste, Seen as a Go-To for Special Treats & Gifts, Appreciated for Customer Service, Innovative and Creative, Strong Local Presence with Growing National Reach, Trusted Small Business

Copy Examples

• •Headline: Taste the Artistry. Bite into Bliss. Body: From our Hudson Valley kitchen to your doorstep, each Amanda's Macaron Shoppe creation is a labor of love. We blend classic French techniques with a dash of playful creativity to bring you gluten-free macarons that are as delightful to look at as they are to devour. Discover your new favorite flavor today! Call to Action: Shop Our Collections
• •Headline: Unwrap a Little Joy! ✨ Body: Looking for the perfect gift or a sweet treat just for you? Our handcrafted macarons, bursting with unique flavors and made with the finest ingredients, are packaged with care and shipped nationwide. Experience the crisp shell, the chewy center, and the explosion of flavor that everyone's talking about! Call to Action: Send a Sweet Surprise
• •Headline: What's Baking? Hint: It's Colorful, Creative & Gluten-Free! Body: At Amanda's Macaron Shoppe, we're always dreaming up new ways to delight your taste buds! Follow us for a peek behind the scenes, meet Chef Amanda, and be the first to know about our latest seasonal flavors – from nostalgic favorites to unexpected twists. Life's too short for boring desserts! Call to Action: Follow Our Flavor Journey @amandasmacaronshoppe
• •Headline: From CIA Grad to Your Macaron Maven! 👩‍🍳 Body: It all started with a passion for pastry and a dream. Chef Amanda pours her culinary expertise and creative spirit into every single macaron. We believe in fresh ideas, quality ingredients, and that little 'wow' moment when you take your first bite. Taste the dedication! Call to Action: Read Our Story & Taste the Difference
• •Headline: Your Daily Dose of Deliciousness, Delivered. Body: Why wait for a special occasion? Elevate your everyday with Amanda's Macaron Shoppe. Our macarons aren't just treats; they're tiny masterpieces of flavor and texture, lovingly made and shipped with care to ensure they arrive perfectly fresh. Psst... they're all gluten-free! Call to Action: Treat Yourself – Order Online!