Brand Tone

Personal, passionate, professional, approachable, heartfelt, warm, and sincere.

Brand Values

• •Passion for Animals
• •Artistic Excellence and Quality
• •Emotional Connection
• •Authenticity

Best Practices

• •Always Lead with Passion: Every piece of copy, from a social media caption to an email, should be infused with a genuine love for animals. Use emotive and descriptive words that reflect this passion (e.g., "capture their spirit," "celebrate the bond," "a tribute to our furry family").
• •Balance the Personal and the Professional: Share personal anecdotes and the stories behind the artwork to build connection. However, always pair this warmth with professional language regarding the process, quality, and value of the art to build trust and justify the premium nature of the product.
• •Use Storytelling in Visuals and Text: When posting a new piece, don't just show the art. Tell a brief story about the subject. Was it a playful dog, a shy cat, a majestic stag? This narrative enriches the audience's experience and reinforces the brand's value of capturing personality.
• •Emphasize Legacy and Emotion: Frame the artwork not as a simple product, but as a "timeless memento," a "cherished memory," or an "heirloom." Use language that speaks to the long-term emotional value of a custom portrait, which resonates deeply with the target audience.
• •Maintain a Consistent Vocabulary: Create a list of brand-specific keywords and phrases ("lifelike detail," "capturing character," "pastel artistry," "treasured companion," "archival quality") and use them consistently across all platforms to create a cohesive and recognizable brand voice.

Social Perception

Overwhelmingly positive. Amanda Ross is perceived as a highly talented and skilled artist who creates incredibly lifelike and emotionally resonant portraits. Customers express deep satisfaction, highlighting accuracy and personality capture. She is seen as a trusted and respected artist within the niche community of pet portraiture.

Copy Examples

• •Meet Bailey! It was a true joy to capture this handsome boy's gentle soul in pastel. Every portrait is a journey into a unique personality, and my greatest passion is bringing that spirit to life on the page. I use only the finest archival materials to ensure your treasured memories last a lifetime. Interested in a timeless portrait of your own best friend? Visit my website for commission details.
• •From my garden studio in the heart of the UK, I have the privilege of combining my two greatest loves: art and animals. As a pastel artist, my mission is to do more than just paint a picture; it's to capture the flicker of personality in a beloved pet's eyes or the untamed spirit of a wild creature. Each piece is a testament to the animals that enrich our lives, crafted with care and the highest quality materials.
• •A portrait is more than a gift; it's a legacy of love. With the festive season approaching, consider a truly personal gift for the animal lover in your life. A custom pastel portrait of a cherished pet is a unique way to honor that special bond. My commission slots for the holidays are filling up fast—secure your place to give a gift that will be treasured for years to come.
• •This stunning limited edition print captures the quiet majesty of the British hare. Created from an original pastel painting, every detail, from the twitch of a whisker to the depth of the eye, has been meticulously rendered. Printed on archival-quality paper, this piece brings the beauty of the wild into your home with elegance and emotion.
• •Immortalize Your Best Friend. Commission a bespoke pet portrait and capture the heart and soul of your companion in a timeless work of art.