Brand Tone

Mystical & Spiritual, Empowering & Supportive, Authentic & Personal, Creative & Artistic, Nurturing & Gentle

Brand Values

• •Spirituality & Magic
• •Creativity & Self-Expression
• •Self-Discovery & Empowerment
• •Love & Light
• •Authenticity
• •Connection

Best Practices

• •Embrace Mystical & Evocative Language: Consistently use words and phrases that evoke a sense of magic, wonder, spirituality, and inner connection (e.g., sacred, illuminate, whispers of the universe, inner alchemy, soulful, energy).
• •Maintain a Supportive & Empowering Voice: Frame messages to uplift, encourage, and validate the reader's journey. Focus on their potential, inner strength, and the transformative power of self-awareness and spiritual practice.
• •Be Authentic & Personal (When Appropriate): Share insights, brief personal reflections (as Amanda does on her About Me page), or use a slightly more informal tone (like Mandy) where suitable to build connection and trust, while maintaining a professional boundary as a mentor.
• •Integrate Art & Creativity: Regularly connect the spiritual offerings with the artistic aspect of the brand. Highlight how creativity is a spiritual practice and a path to understanding.
• •Focus on Transformation & Guidance: Ensure copy consistently reflects the aim of helping individuals transform, heal, gain clarity, and find their purpose, positioning Amanda as a gentle and knowledgeable guide on that path.

Social Perception

Insightful & Accurate, Calming & Gentle, Genuinely Magical & Spiritual, Supportive & Healing, Creative & Artistic, Trustworthy

Copy Examples

• •Immerse yourself in the 'Cosmic Garden.' Each brushstroke is a whisper from the universe, a reminder of the magic that blooms within and around you. Let this piece guide your spirit home. #ArtMagic #SpiritualJourney #AmandaBallLeonardi
• •Feeling lost or seeking clarity on your path? Let the ancient wisdom of tarot, guided by my intuition, illuminate the way. Together, we'll uncover the messages the universe has waiting for you. Book your 'Transformación Energética' session and reconnect with your inner knowing. #TarotReadings #SpiritualGuidance #LittleWitchLAB
• •Your journey to self-discovery is sacred. As your spiritual mentor, I'll walk alongside you, offering tools, insights, and a loving space to explore your deepest truths and unleash your innate power. Embrace your becoming. #SpiritualMentor #Empowerment #InnerMagic #AmandaBallLeonardi
• •Unlock the universe within. 'Un Placer Conocerme' isn't just a deck of cards; it's a sacred conversation with your soul. Infinite answers await your deepest questions. Begin your journey of self-awareness today. #SelfDiscovery #Intuition #InnerWisdom
• •Remember, you are a creator, woven from stardust and dreams. Embrace the magic that flows through you, express your unique light, and trust the beautiful unfolding of your life. With love and light, Mandy. #LittleWitchLAB #CreativeSpirit #BelieveInMagic