Tono de Marca

Passionate, Romantic, Artisanal, Handmade, Warm, Evocative, Personal, Sincere, Elegant, Refined

Valores de Marca

• •Artisanal Quality
• •Passion & Dedication
• •Love & Connection
• •Emotional Resonance
• •Italian Craftsmanship

Mejores Prácticas

• •Embrace Storytelling: Continuously weave the brand's origin story (Andrea, Manuela, Milan, the dream) into product descriptions, social media, and "about us" sections. This reinforces the personal, passionate, and romantic values.
• •Use Sensory and Evocative Language: Describe scents not just by their notes, but by the feelings, memories, and atmospheres they evoke. Appeal to the senses to draw customers into the emotional experience Amami promises.
• •Highlight "Handmade" and "Artisanal" Consistently: Ensure these keywords are present across all communications. Explain what this means in terms of quality, care, and uniqueness, reinforcing the value of craftsmanship.
• •Maintain a Warm and Personal Voice: Address the customer directly and with warmth. Even in more formal announcements, let the passion for the craft shine through. Use "we" to refer to the founders/brand to maintain the personal connection.
• •Ensure Visual and Textual Harmony: The elegant, warm, and slightly romantic visual style on Instagram and the website should be matched by the copy. The language should feel as refined and inviting as the product presentation.

Percepción Social

Customers likely perceive Amami as a provider of high-quality, beautifully scented, handcrafted home fragrance products. The brand likely appeals to individuals who appreciate artisanal goods, unique scents, and products with a personal story. The "Made in Italy" aspect probably adds to a perception of quality and style. The romantic and emotional branding suggests they connect with customers on a more personal level than mass-produced alternatives.

Ejemplos de Copy

• •Headline: Amami: Where Love and Fragrance Intertwine. Body: Born from a dream shared in a Milanese kitchen, each Amami candle is a testament to passion, handcrafted to fill your space not just with scent, but with emotion. Discover our story, one fragrance at a time.
• •Headline: The Art of Italian Scent. Handmade, Heartfelt. Body: At Amami, every flicker and fragrance is a labor of love. We meticulously hand-pour each candle and blend every diffuser, ensuring an artisanal touch that transforms your home into a haven of unique emotions.
• •Headline: More Than a Candle, It's an Amami Moment. Body: Let our carefully curated scents transport you. From the fresh whisper of 'Acquaesale' to the warm embrace of 'Alba in Toscana,' Amami fragrances are designed to create unforgettable moments and the perfect ambiance.
• •Headline: Crafted by Hand, Inspired by Love. Body: Amami is the story of Andrea and Manuela, woven into every scent. Experience the dedication and passion of Italian craftsmanship, designed to bring warmth and bespoke elegance to your cherished spaces.
• •Headline: Unwrap an Emotion. Gift an Amami. Body: Looking for a gift that speaks from the heart? Our handmade candles and diffusers, born from a love for fragrance and fine Italian artisanship, are more than objects – they are carriers of emotion, perfect for any occasion.