Brand Tone

Approachable, encouraging, trustworthy, expert, passionate, and personal. The voice is warm, friendly, and empowering, confident and reliable, promising success to the user, and heartfelt with authentic love for cooking.

Brand Values

• •Reliability
• •Accessibility
• •Quality
• •Community and Passion

Best Practices

• •Always Lead with the "Why": Start with the benefit confidence, success, joy before describing the product feature. The "why" is the promise of a "no-fail" result.
• •Use Encouraging and Empowering Language: Employ words like "your partner," "unlock," "master," "success story," and "you can" to make the customer feel capable and supported.
• •Maintain the Personal Connection: Regularly reference the origin story ("From the kitchen of 'Recetas que no fallan'") to reinforce trust and authenticity. Use a warm, first-person plural ("we believe," "our mission") to create a sense of shared passion.
• •Focus on "Curated" not "Comprehensive": Emphasize that the product line is a careful selection of essentials. Use phrases like "hand-picked," "the only tools you'll need," and "tested and approved" to communicate quality over quantity.
• •Keep it Simple and Clear: Just as the recipes are explained without secrets, the copy should be straightforward and easy to understand. Avoid overly technical jargon and focus on the practical, real-world application of each product.

Social Perception

AmameShop is perceived as a highly trusted extension of the founder, Anaisa Lopez, with her credibility being its biggest asset. It's seen as a reliable source of quality tools by followers of "Recetas que no fallan" and is viewed as aspirational but attainable, empowering customers to achieve great results.

Copy Examples

• •Leave no batter behind! Our AmameShop spatula is designed for flexibility and precision, so you get every last drop of goodness into the pan. This isn't just a tool; it's your partner in creating those recipes that never fail. Tap to shop the secret to a perfect bake.
• •Tools That Trust. Recipes That Work. Welcome to AmameShop, the curated collection of kitchen essentials from Recetas que no fallan. Everything you need to bake with confidence and love.
• •Tired of baking fails? The difference is in the details and the tools. AmameShop was born from 'Recetas que no fallan' to bring you reliable, high-quality kitchenware that makes baking a joy, not a challenge. Shop the collection and start your success story today!
• •Unlock the secrets to perfectly chewy, crispy, and delicious cookies every single time. This digital collection from Anaisa Lopez is more than just recipes it's your guide to understanding the science of a great cookie. Filled with step-by-step instructions and pro-tips, this is your first step towards becoming the person who makes the best cookies. Download instantly and start baking!
• •Confidence, now available in your kitchen.