Brand Tone

Empowering, inclusive, intimate, celebratory, vibrant, chill, low-key, confident, and revolutionary, aiming to create a sense of belonging and community.

Brand Values

• •Inclusivity and Safety
• •Community and Connection
• •Empowerment and Ownership
• •Quality and Curation

Best Practices

• •Always reinforce that " " is a safe, inclusive community space first and a venue second. Use words like "haven," "home," "connect," and "belong."
• •Frame the brand as confident and revolutionary. Use active, powerful language like "own," "build," "celebrate," and "redefine."
• •Continue using "sapphic-centered" to honor the brand's roots and core audience, but always couple it with inclusive language like "open to the full queer spectrum," "friends," and "allies" to reflect the brand's evolution.
• •Consistently use the "not home, not work" positioning. This creates a unique identity that sets it apart from traditional bars or clubs and speaks to a deeper need for a place of belonging.
• •Describe the atmosphere, not just the event. Use phrases like "low lights," "deep grooves," "sonic sanctuary," and "curated vibes" to transport the audience into the experience before they even arrive.

Social Perception

Overwhelmingly positive; viewed as a welcoming, safe, and magical haven with a friendly, inclusive atmosphere conducive to "clean fun." It's recognized as a pioneering and necessary brand that fills a significant gap in the local social scene.

Copy Examples

• •Headline: Find Your Frequency. Body: Not home. Not work. This is your space. Low lights, deep grooves, and effortless connection. Come alone, leave with rhythm. No pressure, just presence. See you seven floors up. #AmameSpace #SapphicAtCore #QueerMakati #ThirdSpace
• •On-screen text: From a whisper to a celebration. This is our space. This is our pride. Caption: We started as a dream for a safe space and evolved into a home for the spectrum. This Pride, we celebrate every story that walks through our door. Come as you are. #Pride2025 #Amamevolution #QueerJoy #WLW #LGBTQIA
• •Headline: Thinking of coming through? Body: We see you. Your first step through our pink door is the only one you take alone. We
• •re a community built on warm welcomes and curated vibes. Come find your corner, meet your people. We'll be there to greet you. #Amame #SafeSpace #ManilaNightlife #Community
• •Headline: More Than a Party. It's a Movement. Body: We
• •re not just mixing drinks; we
• •re building a future. A future where our community owns its spaces, tells its own stories, and thrives on its own terms. Every night at
• • is a step forward. Join the
• •revolution. #Empowerment #SapphicSpace #QueerOwned
• •Headline: Decompress. Body: Escape the city rush and float into your element. Our house party vibes are the perfect midweek reset. Smooth sounds, soulful connections, and the freedom to just be. You've earned it. #AmameMakati #ChillVibes #QueerSpace