Brand Tone

Elegant, Empowering, Serene, Sophisticated, Poetic, Gentle, Intimate, Luxurious, Calming

Brand Values

• •Self-Care as a Ritual
• •Scientific Quality
• •Exclusivity and Uniqueness
• •Emotional Well-being
• •Mythological & Natural Roots

Best Practices

• •Maintain the Poetic, Evocative Tone: Always use elevated and sensory language. Words like 'journey,' 'ritual,' 'secret,' 'embrace,' and 'serenity' should be staples in the brand vocabulary. Avoid overly casual or direct sales language.
• •Anchor the Brand Story: Regularly reference the core concepts of 'softness,' 'authenticity,' and the mythological roots of Amaltheia. This reinforces the brand's unique identity and differentiates it from competitors.
• •Lead with Emotion, Support with Science: Start copy with an emotional benefit (e.g., 'Find your moment of peace') and then briefly mention the quality and research behind the product ('formulated with scientific precision'). This appeals to both the heart and the mind of the consumer.
• •Emphasize 'You' and 'Your': Although the brand is luxurious, its language is intimate. Phrases like 'your unique beauty,' 'a moment for yourself,' and 'your journey' make the customer feel seen and personally catered to.
• •Ensure Visual and Textual Harmony: The clean, elegant, and soft aesthetic of the brand's visuals must be matched by the copy. The text should feel as uncluttered, sophisticated, and calming as the images it accompanies. Consistency across all touchpoints is key to building a strong, memorable brand.

Social Perception

A developing perception as a premium, niche brand targeting sophisticated women who value luxury, holistic beauty, and storytelling. It conveys professionalism, elegance, and a strong identity, but currently lacks widespread customer-generated content.

Copy Examples

• •Instagram Post (Product Focus): Discover the secret to timelessness. Our Siero Illuminante is more than a product; it is a ritual. A moment of pure softness, crafted with scientific precision for your unique beauty. Embrace your authentic glow. #AmaltheiaCosmetics #BellezzaAutentica #Softness
• •Facebook Ad (Brand Story Focus): The Art of Self-Care, Inspired by a Goddess. Amaltheia was a tribute to love and specificity. Today, it is our promise to you. An emotional journey into a world of softness and well-being, designed for those who seek more than just cosmetics, but a moment for themselves. Click to explore the collection. #Amaltheia #EmotionalBeauty #MadeInItaly
• •Website Homepage Banner: Your journey into softness begins here. Exclusive products that unite science and soul.
• •Newsletter Sign-up Prompt: Welcome to the World of Amaltheia. Join our world and be the first to discover new rituals, exclusive offers, and stories of authentic beauty. Sign up for our newsletter and receive a 15% discount on your first journey with us.
• •Product Description (for a face cream): Crema Viso "Abbraccio Delicato" (Delicate Embrace Face Cream) - A delicate embrace for your skin. This cream, born from advanced scientific research, is designed to nourish and restore your skin's unique balance. Each application is an invitation to find your 'tempo di benessere'—your time of well-being. Feel the softness, see the radiance.