Brand Tone

Elegant, Approachable, Celebratory, Quality-Focused, Contemporary with Traditional Roots

Brand Values

• •Heritage & Authenticity
• •Quality Craftsmanship
• •Elegance & Style
• •Versatility
• •Customer Satisfaction

Best Practices

• •Use active and inviting language.
• •Maintain a consistent emphasis on quality and craftsmanship.
• •Highlight the blend of traditional and contemporary styles.
• •Incorporate empowering and celebratory language.
• •Clearly differentiate the brand from other clothing brands using the name 'Amal'.

Social Perception

Positive for quality and design, seen as a go-to for Pakistani wear, fashionable and on-trend. Potential for name confusion with other brands.

Copy Examples

• •Discover our latest collection of luxurious lawn suits, crafted with premium fabrics and intricate embroidery, perfect for celebrating the modern woman.
• •Experience the rich heritage of Pakistan with our vibrant and authentic designs, blending traditional craftsmanship with contemporary styles.
• •Elevate your everyday style with our versatile pret collection, designed for comfort and sophistication, ideal for any occasion.
• •Indulge in the elegance of our meticulously stitched and printed fabrics, ensuring a perfect fit and lasting quality that never disappoints.
• •Showcase your distinctive fashion sense with our on-trend designs, celebrating the strength, grace, and ability to shine of the modern woman.