Brand Tone

Classic & Timeless, Modernist & Minimalist, Quality-Oriented & Reliable, Versatile & Creative, Friendly & Approachable

Brand Values

• •Design Excellence
• •Quality & Durability
• •Functionality & Versatility
• •Heritage & Legacy
• •Customer Service & Partnership
• •Innovation

Best Practices

• •Emphasize Heritage and Timeless Design: Consistently weave in the "since 1960," MoMA recognition, and modernist design principles to reinforce longevity and classic appeal.
• •Focus on Quality and Functionality: Use words that convey durability, reliability, and the practical benefits of organization (e.g., "enduring," "robust," "versatile," "clarity," "efficient").
• •Maintain a Clean and Clear Voice: Mirror the minimalist aesthetic of the products in the copy. Avoid overly trendy slang or jargon. Keep sentences concise and purposeful.
• •Inspire Versatility and Creativity: Showcase diverse uses and encourage customers to see the boxes as tools for their own creative or organizational projects. Use phrases like "imagine the possibilities" or "what will you create/organize?"
• •Be Authentic and Proud of Craftsmanship: Highlight aspects like "American-made" (where applicable, noting they also have expanded manufacturing to Asia) or "expertly crafted" to convey pride in their product and manufacturing process.

Social Perception

Positive Design Recognition, Functional & Useful, Nostalgic Appeal, Quality Product, Versatile, Reliable Manufacturer

Copy Examples

• •Headline: Simplify Your Space. Elevate Your Style. Body: Since 1960, AMAC boxes have offered timeless design and enduring quality. Discover the art of organization with our iconic, American-made storage solutions. Perfect for home, office, and everything in between. Call to Action: Explore the Collection.
• •Headline: More Than Just a Box. It's a Legacy of Design. Body: From the MoMA to your modern home, AMAC’s clean lines and vibrant colors bring clarity and function to any setting. Organize beautifully with pieces designed to last generations. Call to Action: Shop Our Heritage Designs.
• •Headline: Unleash Your Creativity. We’ll Keep it Contained. Body: Crafters, collectors, and connoisseurs trust AMAC for versatile, food-safe, and crystal-clear storage. What will you protect, display, or organize today? Call to Action: Find Your Perfect AMAC Box.
• •Headline: Quality That Stacks Up. Organization That Stands Out. Body: Experience the difference of expertly crafted, injection-molded boxes. AMAC offers robust solutions for a clutter-free life and a more inspiring environment. Call to Action: Discover Durable Organization.
• •Headline (for B2B): Partner with a Legacy of Packaging Excellence. Body: For over 60 years, AMAC has provided innovative and reliable packaging solutions for diverse industries. Elevate your brand with our customizable, high-quality boxes. Call to Action: Learn About Wholesale Opportunities.