Brand Tone

Enthusiastic & Passionate, Trendy & Modern, Approachable & Friendly, Professional & Quality-Oriented, Empowering & Confident

Brand Values

• •Passion for Beauty
• •Quality & Professionalism
• •Creativity & Self-Expression
• •Customer Empowerment
• •Trend Awareness

Best Practices

• •Maintain Enthusiasm: Always inject genuine passion and excitement into your copy, whether it's for a new launch or a daily post. Use vibrant adjectives and don't shy away from emojis where appropriate (especially on social media).
• •Speak to Your Audience: Use language that resonates with beauty enthusiasts and aspiring/professional makeup artists – be informative yet inspiring. Balance trendy slang (on platforms like TikTok) with more polished, benefit-driven language (on the website and in emails).
• •Highlight Expertise with Approachability: Remind customers of the professional makeup artist knowledge behind the products, but do so in a friendly, non-intimidating way. Phrases like 'created by artists, for you' work well.
• •Focus on Empowerment: Frame product benefits around how they make the user feel – confident, special, creative, expressive. Connect beauty with self-care and personal style.
• •Be Visually Consistent: Ensure that the tone of your copy is reflected in your visuals. Bright, high-quality images and videos that showcase the products beautifully will reinforce the modern, trendy, and quality-focused aspects of the brand. Use consistent branding elements across all platforms.

Social Perception

Positive Engagement, Source of Desirable Products, Supportive of Makeup Artists, Reliable for Online Shopping

Copy Examples

• •✨ Get Ready to GLOW! ✨ Our brand new [Product Name, e.g., 'Luminizer Drops'] have arrived! Created with passion to make you feel extra special. 😉 Tap to shop and unleash your inner sparkle! #AmaBeauty #NewCollection #[ProductName] #MakeupMagic #BeautyInnovation
• •Obsessed is an understatement! 😍 Our [Product Name, e.g., 'BrowFIX Sculpting Wax'] keeps your brows on point ALL DAY. Seriously, it’s a game-changer. Link in bio to get yours! 🔥 #AmaBeauty #BrowGoals #[ProductName] #MakeupMustHave #ViralBeauty
• •Elevate your artistry! 🖌️ The [Collection Name, e.g., 'Sunny Lime PRO Kit'] isn't just a set of brushes; it's your partner in creating magic. Designed by makeup artists, for YOU. Discover professional quality today. #AmaBeautyBrushes #MakeupTools #ProfessionalMakeup #BeautyKit
• •Weekend vibes! ✨ Which AMA Beauty product is making you feel fabulous today? 🤔 Share your go-to below or vote in our poll! We love seeing your faves! 👇 #AmaBeautyCommunity #WeekendMakeup #BeautyLovers #SelfExpression
• •Tired of makeup that fades? Discover the staying power of our [Product Category, e.g., 'Matte Liquid Lipsticks']. Vibrant color, comfortable wear, and confidence that lasts from your morning coffee to your evening plans. 💋 #AmaBeauty #LongLastingMakeup #LipstickLover #ConfidentBeauty #MakeupRomania