Brand Tone

informative, responsible, and empowering

Brand Values

• •Safety & Security
• •Awareness & Education
• •Empowerment
• •Responsibility
• •Trust & Reliability
• •Proactiveness

Best Practices

• •Prioritize Clarity and Directness: Avoid jargon or overly euphemistic language. Be clear about the risks and how the products offer a solution. The topic is serious, and the language should reflect that straightforwardly.
• •Emphasize Empowerment, Not Fear: While acknowledging risks, the focus should be on how individuals can take proactive steps and gain control. The tone should be reassuring and empowering, rather than alarmist.
• •Maintain an Educational Stance: Regularly share factual information, safety tips, and explainers. This reinforces the brand's commitment to awareness and positions them as a knowledgeable authority.
• •Be Approachable and Supportive: Especially in Q&A sections, social media interactions, or the "Ask Me Anything" context, use a friendly, helpful, and non-judgmental tone. Encourage questions and dialogue.
• •Ensure Consistency Across Platforms: While the style might adapt slightly for different platforms (e.g., more informal on TikTok), the core values and tone (responsible, informative, empowering) must remain consistent to build a strong, recognizable brand identity. Regularly review content across all channels to ensure alignment.

Social Perception

valuable and necessary resource

Copy Examples

• •Your Safety, In Your Hands. AMA Prevention tests empower you to know more and stay secure. #TakeControl #HarmReduction
• •Don't leave your well-being to chance. Our discreet drink test quickly detects common date rape drugs, giving you the clarity and peace of mind you deserve. Be aware, be prepared. #SafeNightOut #AMAPrevention
• •Knowledge is power. Our latest blog post breaks down [topic, e.g., 'the risks of synthetic cannabinoids']. Link in bio to learn how to stay informed and protect yourself and your friends. #DrugSafety #Awareness #AskMeAnything
• •Myth: 'It won't happen to me.' Fact: Being prepared is always smart. Our tests are easy to use, anywhere. #StaySafe #AMAtest #PreventionIsKey
• •Worried about unknown substances? AMA Prevention offers reliable, easy-to-use drug detection kits for surfaces and personal use. Order yours today and gain peace of mind. Your questions, answered. Your safety, prioritized. #AMACares #PreventionTools