Brand Tone

Nurturing & Caring, Pure & Natural, Trustworthy & Transparent, Friendly & Approachable, Positive & Joyful, Informative & Sincere

Brand Values

• •Health & Wellbeing
• •Purity & Naturalness
• •Quality & Excellence
• •Sustainability & Environmental Responsibility
• •Family Focus
• •Transparency & Trust
• •Love & Passion

Best Practices

• •Embrace "Pure & Simple" Language: Use clear, straightforward vocabulary that mirrors the purity and naturalness of the products. Avoid overly technical jargon. Focus on words like "pure," "natural," "wholesome," "fresh," "simply," "gentle."
• •Speak with Warmth, Empathy, and Love ("Ama"): Write as though you are communicating with a caring friend or fellow parent. Adopt a friendly, approachable, and nurturing tone. Acknowledge the desire of parents to provide the best for their children, using terms that evoke care and affection.
• •Consistently Highlight "Organic" and "Natural" Benefits: Always reinforce the core value proposition. Clearly state "100% organic," "real fruit/vegetables," "no added sugar," "no preservatives." Briefly explain the positive impact of these choices (healthier, tastier, better for the planet).
• •Maintain a Genuinely Positive and Joyful Voice: Let the copy reflect the happiness, vitality, and wellbeing associated with a healthy, natural lifestyle. Use uplifting language and, for visual platforms, suggest imagery that conveys brightness and joy.
• •Uphold Transparency to Build and Maintain Trust: Back up claims with accessible facts (e.g., "certified organic by Ecocert," "made with real fruit from Chilean fields"). If discussing the production process, keep it honest and easy to comprehend. Invite users to learn more, reinforcing the brand’s openness and integrity.

Social Perception

Highly Positive: Consumers generally perceive AMA Time as a provider of high-quality, healthy, and trustworthy organic products. Retailer reviews frequently use terms like "excellent" and highlight the natural taste. Trusted for Children: The brand is particularly trusted by parents looking for safe and nutritious food options for their babies and young children, due to its organic certification and "free-from" claims. Eco-Conscious Appeal: Their commitment to organic farming and broader sustainability efforts likely resonates well with environmentally aware consumers. Premium Quality: The emphasis on organic, pure ingredients and quality control positions the brand in a premium segment of the market. Innovative: The launch of products like Frutipop suggests the brand is attentive to consumer needs and trends, such as convenience and healthy treats for children.

Copy Examples

• •Headline: AMA Time: Pure Love, Pure Goodness. From Our Organic Fields to Your Family's Table. Body: We believe the best food begins with the purest ingredients. That's why every AMA Time pouch and juice is crafted with 100% organic fruits and veggies, picked at their peak and made with all the love your little ones deserve. No added sugar, no artificial anything – just nature’s best, for your family’s wellbeing. #AmaLoNatural #OrganicForFamilies
• •Headline: Snack Time, Made Simple & Healthy with AMA Time! Body: Searching for a delicious, wholesome snack that your kids will genuinely love? AMA Time organic fruit purées are bursting with natural flavor and the pure goodness of real fruit. Perfect for tiny hands and growing adventurers. Fuel their day the pure way! Find their next favorite at amatime.com. #HealthyKids #OrganicSnacks #AmaTimeJoy
• •Headline: Transparency You Can Taste. Goodness You Can Trust. Body: At AMA Time, what's *not* in our products is just as vital as what is. Certified organic, free from concentrates, artificial additives, and hidden sugars. We’re dedicated to bringing you food in its purest state, offering you peace of mind with every spoonful and sip. Discover our organic promise on our website. #PureAndSimple #TrustAmaTime #CertifiedOrganic
• •Headline: From Our Chilean Fields, Crafted with Care. ❤️ Body: AMA Time is born from a deep love for nature and a genuine passion for healthy living. Our organic fruits and vegetables are nurtured with care in the heart of Chile, ensuring every product is brimming with authentic flavor and essential nutrients. Supporting a healthier planet and a healthier you, one delicious bite at a time. #AmaTimeChile #OrganicGoodness #SustainableFarming
• •Headline: Cool News! AMA Time Frutipops – Freeze the Fun, Keep the Goodness! Body: Your little ones adore our purées, and now they can enjoy them as a refreshing frozen treat! Introducing Frutipops – the same 100% organic fruit goodness, now in a fun, easy-to-freeze pouch. The perfect healthy delight for sunny days or any time they crave a naturally cool boost. Grab yours and let the yummy adventures begin! #Frutipop #HealthyTreats #OrganicIcePops #AmaTimeFun