Brand Tone

Evocative & Artistic, Sensual & Confident, Nostalgic & Timeless, Inclusive & Individualistic, Approachable & Direct

Brand Values

• •Individuality & Self-Expression
• •Freedom & Independence
• •Artistic Connection
• •Quality & Heritage
• •Sensuality & Emotion

Best Practices

• •Embrace Storytelling: Connect fragrances to emotions, memories, and artistic inspiration rather than just listing notes. Use evocative language that paints a picture.
• •Highlight Individuality and Freedom: Consistently weave in themes of self-expression, confidence, and the courage to be unique, reflecting the brand's heritage.
• •Balance Classic with Contemporary: Acknowledge the brand's iconic status and history while presenting all fragrances (new and classic) with a fresh, relevant voice.
• •Use Sensual and Evocative Adjectives: Words like "warm," "sensual," "enveloping," "captivating," and "unforgettable" can reinforce the desired perception of the fragrances.
• •Maintain an Inclusive Voice: Especially when referring to unisex products, ensure the language is welcoming and appeals to a broad audience, avoiding gender-specific clichés unless describing a product specifically targeted.

Social Perception

Iconic & Nostalgic, Affordable & Accessible, Distinctive Scents, Trusted, Unisex Appeal

Copy Examples

• •Headline: Alyssa Ashley Musk: More Than a Fragrance. It’s a Statement. Body: Unleash your individuality. For decades, our iconic Musk has been the scent of self-expression, a warm, sensual whisper that’s unmistakably you. Wear it and write your own story.
• •Headline: Art, Bottled. Body: Inspired by the masters, crafted for the individual. Alyssa Ashley fragrances are an olfactory canvas, each note a brushstroke designed to evoke emotion and express your unique essence. Discover the art of you.
• •Headline: The Scent of Freedom. Since 1969. Body: Born in an era of rebellion, Alyssa Ashley embodies the spirit of independence. Our fragrances dare you to be different, to embrace your true self with confidence and sensuality.
• •Headline: Your Signature. Their Sensation. Body: Let your presence linger. Alyssa Ashley’s Vanilla offers an intense yet soft embrace, a familiar happiness that evokes beautiful memories and creates new ones. Sweet, sensual, unforgettable.
• •Headline: Beyond Gender. Beyond Trends. Pure Expression. Body: Our unisex scents celebrate the individual. Alyssa Ashley offers a palette for every personality, a fragrance that transcends labels and simply speaks to who you are. Find your perfect melange.