Brand Tone

Aspirational yet accessible, blending elegance, tradition, and natural beauty with a direct-to-consumer value proposition. Personal and story-driven on the website, energetic and trendy on social media.

Brand Values

• •Heritage and Authenticity
• •Quality and Craftsmanship
• •Sustainability
• •Affordability
• •Empowerment and Self-Expression

Best Practices

• •Address the Perception Gap
• •Unify Brand Naming
• •Balance Aspiration with Authenticity
• •Segment and Tailor Content
• •Leverage User-Generated Content (UGC)

Social Perception

Sharply polarized. Positive on owned channels (website, social media) as a source of beautiful, high-quality, and affordable pearl jewelry. Negative on external review platforms with extremely low scores and scam accusations.

Copy Examples

• •From Our Farm to Your Hands. Discover the Soul of Real Pearls.
• •Elegance that feels like second nature. Our freshwater pearls are cultivated with care, so you can unleash your shine, effortlessly. #AlyaPearls #RealPearls #SustainableLuxury
• •A Story in Every Pearl See What's New
• •Perfectly imperfect. Each baroque pearl in this bracelet tells its own unique story, shaped by nature over four years. A testament to individuality, this piece is a modern heirloom, sustainably farmed and designed to stand out. A true one-of-a-kind, just like you.
• •POV: You found the secret to affordable luxury. Real pearls, 1/5 the price.