Brand Tone

Traditional, Caring, Professional, Reliable, Community-Oriented

Brand Values

• •Heritage & Tradition
• •Quality
• •Customer Satisfaction
• •Artistry & Creativity
• •Service Excellence
• •Personal Connection

Best Practices

• •Emphasize Heritage and Trust: Consistently weave the "over 140 years" and "family-owned" messages into communications. This builds on their established reputation.
• •Use Warm and Empathetic Language: Especially for sympathy, get well, or romantic occasions. Words like "caring," "heartfelt," "comfort," and "cherished" align with their expressed values.
• •Highlight Quality and Craftsmanship: Use descriptive words that convey the freshness of the flowers and the skill of the florists – "finest blooms," "artfully designed," "handcrafted," "attention to detail."
• •Maintain a Professional yet Approachable Demeanor: The tone should be respectful and reliable, but also friendly and welcoming, reflecting a local, family-run business.
• •Focus on the Customer Experience: Frame communications around how Al Wilhelmy Flowers makes the customer's occasion special or easier – "making your experience a pleasant one," "go the extra mile," "help you create the perfect floral gift."

Social Perception

Highly Reputable & Trusted, Provider of High-Quality Products, Good Customer Service, Go-To for Special Occasions, Traditional

Copy Examples

• •Headline: Cleveland's Heritage in Every Bloom. Since 1880. Body: For over 140 years, Al Wilhelmy Flowers Inc. has been part of your family's most cherished moments. Trust our tradition of quality and care for flowers that speak from the heart. Order today for same-day Cleveland delivery.
• •Headline: Artistry, Freshness, and a Personal Touch – That's the Al Wilhelmy Promise. Body: Our dedicated floral designers pour their creativity and passion into every arrangement, ensuring your gift is as unique and beautiful as the person receiving it. Experience the difference of truly handcrafted floral design.
• •Headline: Celebrating Life's Moments, Big and Small. Body: From joyful birthdays to heartfelt anniversaries, or thoughtful sympathy gestures, Al Wilhelmy Flowers offers the perfect expression. We’re committed to the finest flowers and friendly, prompt service for every Cleveland occasion.
• •Headline: When Words Aren't Enough, Our Flowers Speak Volumes. Body: Let our caring team help you convey your deepest sentiments. With generations of experience, Al Wilhelmy Flowers designs exquisite sympathy and funeral arrangements delivered with compassion and respect.
• •Headline: Need Flowers Today? Cleveland's Trusted Florist Delivers! Body: Life happens fast! Count on Al Wilhelmy Flowers for beautiful, fresh arrangements and reliable same-day delivery throughout Cleveland and surrounding areas. Order online, call, or visit us – we’re here to help you brighten someone’s day.