Brand Tone

Compassionate, sensitive, and supportive; gentle and understanding, focusing on comfort and remembrance rather than corporate sales.

Brand Values

• •Remembrance
• •Compassion
• •Quality
• •Support

Best Practices

• •Use Empathetic Language: Always lead with compassion. Use soft, supportive, and understanding language. Avoid overly commercial or sales-heavy terms.
• •Focus on the Feeling, Not Just the Product: The copy should emphasize the comfort, connection, and remembrance the keepsake provides, rather than just its physical features.
• •Maintain a Gentle Tone: The tone should be consistently gentle and respectful across all platforms. This builds trust with an audience that is emotionally vulnerable.
• •Incorporate Customer Language: Use words that customers themselves use in reviews, such as "comfort," "treasure," and "meaningful," to resonate with new potential buyers.
• •Be Clear and Simple: In times of grief, clarity is crucial. Ensure product descriptions, the ordering process, and all communications are straightforward and easy to understand.

Social Perception

Overwhelmingly positive; customers view it as a trusted and valuable service providing high-quality, heartfelt keepsakes that genuinely help people during times of loss. Perceived as a caring and reliable small business.

Copy Examples

• •Keeping cherished memories close. Beautiful, handmade keepsakes to honor the ones you love.
• •Hold them in your heart and carry them with you, always. Our personalized photo charms are delicately crafted to turn a treasured photograph into a beautiful keepsake you can hold onto forever. A gentle reminder that they are always near.
• •For moments when words aren't enough. Our 'pocket hug' tokens are a small, tangible way to feel connected to a loved one's memory. A simple, beautiful source of comfort to carry with you through difficult days.
• •A little comfort for your heart
• •Memorial & Keepsake Gifts | Handmade with Care | always with you ltd