Brand Tone

Aspirational & Luxurious, Confident & Empowering, Chic & Sophisticated, Friendly & Approachable (in customer service), Conscious & Responsible

Brand Values

• •Quality & Perfect Fit
• •Confidence & Empowerment
• •Ethical Practices & Sustainability
• •Timeless Style & Elegance
• •Wanderlust & The "Endless Summer" Lifestyle
• •Customer Satisfaction

Best Practices

• •Avoid overly casual or slang terms.
• •Highlight Quality and Craftsmanship: Consistently mention the premium (often Italian) fabrics, perfected fit, ethical production in Italy, and design origins in Dubai.
• •Use evocative descriptions that transport the reader.
• •Maintain Honesty about Fit and Inclusivity: Continue to stress the "true to size" aspect and the design consideration for various body shapes, particularly "bigger-busted & wider-hip" figures, to build trust and resonate with the target audience.
• •Integrate Ethical and Sustainable Messaging Naturally: Weave in mentions of recycled materials and ethical manufacturing as a core part of the brand's quality and value proposition, rather than an afterthought.

Social Perception

High-Quality & Luxurious, Flattering & True-to-Size, Ethically Conscious, Stylish & Desirable, Reliable

Copy Examples

• •True to size for effortless confidence.
• •Designed for the confident globetrotter in you…
• •We ethically craft each piece in Dubai, designed for real women who embrace their sophistication and love for life.
• •Experience the luxury of Italian fabrics, ethically crafted for a flawless fit.
• •Our timeless designs empower you to feel confident and fabulous, no matter your shape.