Brand Tone

Empowering and caring, with a stylish and trendy flair.

Brand Values

• •Safety and Protection
• •Style and Fashion
• •Quality and Durability
• •Customer-Centricity
• •Empowerment
• •Uniqueness and Customization

Best Practices

• •Prioritize Empowerment: Use language that makes customers feel strong, confident, and in control. Focus on the peace of mind and security the products offer.
• •Highlight Style and Personalization: Continuously connect safety with fashion. Emphasize the unique, trendy, and customizable aspects of the keychains, allowing customers to express their individuality.
• •Maintain a Caring and Reassuring Voice: While bold and confident, ensure the underlying tone is one of care and support for the customer's well-being.
• •Be Direct and Clear About Product Benefits: Clearly communicate the protective features and quality of the materials used, reassuring customers of the product's effectiveness.
• •Engage Authentically on Social Media: Continue to use a friendly, relatable tone on platforms like TikTok. Respond to comments and messages, fostering a sense of community and trust. Incorporate user-generated content and testimonials when appropriate.

Social Perception

Positive Customer Feedback: Customers frequently praise the style, quality, and the sense of security the products provide. Many express high satisfaction and a desire to purchase again or recommend the boutique to others. Appreciation for Design: The fashionable and cute designs of the keychains are a significant draw for customers. Community and Trust: Some customers refer to the owner in familiar terms ("Nena") and express feeling like family, indicating a strong sense of community. Effective TikTok Engagement: The brand actively uses TikTok, including live sessions to assemble custom keychains, which is well-received by customers. Their TikTok shows a significant number of likes and followers. Responsive and Fast Shipping: Customers have positively noted the fast shipping.

Copy Examples

• •Headline: Stay Fearless. Stay Fabulous. Your Safety, Reimagined. Body: Don't choose between safety and style. Our custom self-defense keychains are crafted to protect you while perfectly matching your vibe. Feel confident wherever you go. #AlwaysGuarded #SafetyWithStyle
• •Headline: Empowered by Design. Protected by Always Guarded. Body: We believe feeling safe is a right, not a luxury. Our unique, high-quality self-defense keychains are made to be as strong and individual as you are. Your peace of mind, beautifully accessorized.
• •Headline: More Than a Keychain. It's Your Statement. Body: Walk boldly with Always Guarded Boutique. Our trendy self-defense keychains are designed for the modern woman who values both safety and expressing her unique style. Quality you can trust, designs you'll love.
• •Headline: Gift Peace of Mind. Show You Care. Body: Looking for a meaningful gift? Give the gift of safety and style with an Always Guarded Boutique self-defense keychain. Perfect for students, loved ones, or anyone you want to help feel more secure.
• •Headline: TikTok Live Favorite! ✨ Get Your Custom Safety Keychain Built! Body: Join our next TikTok Live and see the magic happen! We're creating custom self-defense keychains designed by YOU. Safety, style, and a little bit of fun – that's the Always Guarded way!