Brand Tone

Personal and Caring, Celebratory and Sentimental, Trustworthy and Reliable, Friendly and Approachable, Detail-Oriented and Quality-Focused

Brand Values

• •Customer Satisfaction
• •Personalisation and Thoughtfulness
• •Quality Craftsmanship
• •Reliability
• •Eco-consciousness
• •Family and Connection

Best Practices

• •Develop a Brand Voice Guide: Even a simple one. Document key characteristics of your tone (e.g., warm, celebratory, sincere, helpful) and a list of "words we use" and "words we avoid." This helps ensure anyone writing copy stays consistent.
• •Always Prioritise the "Why": Connect your products back to the emotions and reasons people give gifts – love, celebration, remembrance, appreciation. Let the copy reflect this sentimental value.
• •Use "You" and "We" to Foster Connection: Address the customer directly ("you," "your") and speak from the brand personally ("we," "our"). This reinforces the personal, family-run business feel. For "Always An Occasion," referring to themselves as a "husband and wife team" when appropriate can enhance this.
• •Incorporate Customer Language and Stories (with permission): Share snippets of positive reviews or customer experiences in your marketing copy. This not only provides social proof but also naturally reflects the perceived value and tone your customers appreciate. For instance, using phrases like "customers say our gifts are 'beautifully personalised'" can be powerful.
• •Be Consistent Across All Platforms: Ensure the tone used on Instagram, Facebook (once clarified/aligned), email newsletters, product descriptions, and any other customer touchpoint is harmonious. A customer should feel the same brand personality wherever they interact with "Always an Occasion." Review and refine copy regularly to ensure it still aligns with the core brand voice.

Social Perception

Highly Positive Customer Perception, Go-To for Personalised Gifts, Supportive Small Business

Copy Examples

• •Welcome Little One! ✨ Mark their magical arrival with a personalised keepsake they'll cherish for a lifetime. Crafted with love, delivered with care. #AlwaysAnOccasion #NewBabyGift #PersonalisedTreasure
• •Another year of love stories. ❤️ Celebrate your special milestone with a gift as unique as your journey. Beautifully engraved, just for you. #HappyAnniversary #PersonalisedGifts #MadeWithLoveUK
• •You don't always need a reason to make someone smile. 😊 Our handcrafted homeware and thoughtful gifts are perfect for saying 'I'm thinking of you.' #GiftIdeas #ThoughtfulGifts #AlwaysAnOccasion
• •From our family to yours, we're here to help you find the perfect, personal gift. Need something special? Just ask! We love making your occasions memorable. ⭐⭐⭐⭐⭐ #CustomerLove #PersonalisedService #UKSmallBiz
• •Gifts that feel good, inside and out. 💚 We're committed to beautiful, personalised treasures and planet-friendly packaging. Celebrate consciously with Always an Occasion. #EcoFriendlyGifts #SustainableChoice #ShopSmallUK