Brand Tone

Friendly, Approachable, Caring, Reassuring, Passionate, Enthusiastic, Practical, Solution-Oriented, Modern, Fresh

Brand Values

• •Health and Wellness
• •Convenience
• •Quality
• •Tradition and Authenticity
• •Family
• •Customer-centricity
• •Innovation

Best Practices

• •Create a Brand Voice Chart: Document the key characteristics of your brand voice (e.g., Friendly, Reassuring, Passionate, Practical, Modern) with "do's and don'ts" for tone, language, and style. Share this with everyone who creates content.
• •Always Prioritize Customer Benefits: Frame copy around how Frizit solves customer problems (saves time, provides healthy options, offers comfort food) rather than just listing product features. Use "you" language frequently.
• •Embrace Storytelling: Weave in the brand's heritage (Alvacio, family recipes, Latin flavors) to build an emotional connection and differentiate from generic meal services. Share stories of how Frizit helps customers.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and even customer service interactions is aligned. This builds trust and brand recognition.
• •Listen and Adapt (Slightly): While maintaining core values and tone, pay attention to how customers talk about the brand and their needs. Allow the voice to evolve naturally with the audience, incorporating user-generated content and feedback where appropriate, reflecting the "closer" aspect of their rebranding.

Social Perception

Largely positive, offering authentic, homemade-style Latin food. The brand responds in a friendly manner, fostering a sense of community. The rebranding from Alvacio Market to Frizit was communicated as a move to be "fresher, modern and closer."

Copy Examples

• •Headline: Rediscover Dinnertime. Healthy, Homemade Flavors, No Cooking Required. Body: Tired of the daily cooking grind but craving a nutritious, delicious meal? Frizit brings authentic, family-inspired dishes right to your table. Made with love and the freshest ingredients, then ultra-frozen to lock in all the goodness. Eat well, live better – effortlessly!
• •Social Media Post (with an appetizing food image): Text: Remember those home-cooked meals that just made you feel good? 🥰 We do! That’s why Frizit is all about bringing those cherished Latin flavors to your busy life. Our [Dish Name] is a hug in a bowl! What’s your favorite comfort food memory? #Frizit #HomemadeTaste #HealthyConvenience #LatinFlavors
• •Product Description Snippet (for a specific meal): Crafted with all-natural ingredients and a traditional family recipe, our [Dish Name] offers a true taste of home. We prepare it with care, just like you would, then use ultra-freezing to ensure it’s perfectly fresh when you’re ready. Simply heat, eat, and enjoy more time for what you love!
• •Email Subject Line: Too Busy to Cook? Frizit Has Your Healthy Dinner Covered! Email Body Snippet: Let Frizit take the stress out of mealtime! We believe everyone deserves to eat well, even on the busiest days. Explore our range of delicious, ultra-frozen meals – ready in minutes, packed with flavor, and made with the wholesome ingredients you trust. Reclaim your evenings!
• •About Us Teaser: From Alvacio's family kitchen to your home, Frizit is more than just food – it's a passion for flavor, a commitment to quality, and a helping hand for your busy life. Discover the fresh taste of tradition, made modern. #FrizitStory #EatWellLiveBetter