Brand Tone

educational, passionate, and community-oriented

Brand Values

• •Quality and Specialization
• •Empowerment and Accessibility
• •Knowledge Sharing

Best Practices

• •Lead with Education: Always aim to teach something. Whether it's a quick tip in a social media post or a detailed guide on the blog, providing value through knowledge reinforces the brand's expert status.
• •Speak the Brewer's Language: Use terminology that resonates with the hobby (e.g., "wort," "flocculation," "alpha acid"), but always be ready to explain it simply for beginners. This shows you're an insider who also welcomes newcomers.
• •Show, Don't Just Tell: Utilize video and high-quality images extensively. Show the products in action, demonstrate techniques, and feature the results—a perfect, frosty glass of home-brewed beer. The YouTube channel is excellent for this and should be a priority.
• •Foster a Two-Way Conversation: Actively ask questions in your posts, run polls on Instagram Stories, and respond to comments and reviews (both positive and negative). This builds community and shows you care about your customers' journey.
• •Celebrate Your Customers' Success: Encourage customers to share photos and stories of their brewing process and final products using a specific hashtag. Feature their content on your social media pages. This validates their efforts and builds a strong, interactive community around the brand.

Social Perception

reliable and expert supplier for the homebrewing hobby in Lithuania

Copy Examples

• •Weekend forecast: 100% chance of brewing. 🍻 What are you crafting this weekend? A classic lager or experimenting with a bold new IPA? Share your plans below! #AlusLive #Homebrewing #DIYBeer
• •Your best brew starts with the best ingredients. From crisp Viking Malts to aromatic hops from around the world, we source only what we'd use in our own tanks. Elevate your craft with Aludaris.lt. [Shop Malts]
• •Title: The Complete Beginner's Guide to Fermentation Control Description: Temperature control is key to a perfect brew! In this video, we break down the basics of fermentation, why it's so important, and how to manage it at home using equipment like the Ferminator. #BrewingTips #Fermentation #AlusLive
• •Subject: Just Landed: The New 'Series X' Kegerator! Ready to pour the perfect pint, every time? The new 'Series X' Kegerator is here. Featuring three NukaTap taps and precise temperature control, it's the ultimate upgrade for any serious homebrewer. Be the envy of your friends and get yours today. [Learn More]
• •(Video of a team member packing an order with care) Text: From our shelf to your brewery. Every order is packed with passion. We can't wait to see what you create! Tag us in your brewing adventures! @aluslive