Brand Tone

Passionate & Enthusiastic, Approachable & Inclusive, Proudly Mexican, Informative & Helpful, Dynamic & Adventurous, Community-Oriented

Brand Values

• •Quality & Performance
• •Mexican Design & Engineering
• •Accessibility & Value
• •Passion for Cycling
• •Community & Connection
• •Innovation
• •Adventure & Freedom

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., passionate, approachable, proudly Mexican, adventurous), including preferred vocabulary, "do's and don'ts," and examples. Share this with everyone who creates content.
• •Know Your Audience: Understand who you're talking to on each platform. While the core tone remains, you might slightly adjust the emphasis (e.g., more technical details for a blog post, more visual and punchy for TikTok). Alubike's audience ranges from casual riders to enthusiasts, so the tone should resonate broadly while still being specific where needed.
• •Emphasize Core Values Consistently: Weave in mentions of Mexican design and engineering, quality, passion for cycling, and community across all communications. This reinforces what Alubike stands for.
• •Use Storytelling: Share stories of your ambassadors, customer adventures, and the inspiration behind your designs. This makes the brand more relatable and emotionally engaging, aligning with the passionate and adventurous aspects of the tone.
• •Review and Refine: Regularly review your copy across all channels to ensure it aligns with the defined tone. Get feedback from team members and even loyal customers to see if the voice is resonating correctly. Be open to evolving the nuances of your tone as the brand grows, but always keep it anchored to your core values.

Social Perception

Reliable National Brand, Good Value for Money, Aspirational yet Attainable, Supportive of the National Cycling Scene, Modern & Evolving, For a Wide Range of Cyclists

Copy Examples

• •Instagram Post (New Mountain Bike): Conquer new trails and embrace the wild. Our latest [Bike Model Name] is engineered in Mexico for your biggest adventures. Where will you ride it first? ⛰️🇲🇽 #Alubike #MountainBike #HechoEnMexico #AventuraSinLimites #CiclismoDeMontaña
• •Facebook Ad (Urban Bike Promotion): Rediscover your city. Glide through the streets with comfort and style on the Alubike [Urban Model Name]. Perfect for your daily commute or weekend explorations. Durable, agile, and proudly designed in Mexico. Click to find your ride! #AlubikeUrbana #CiclismoUrbano #MovilidadSostenible #DiseñoMexicano #TuCiudadTuBici
• •Website Product Description Snippet (Road Bike): Experience the thrill of speed and the precision of Mexican engineering. The Alubike [Road Model Name] is built for those who demand performance and appreciate meticulous design. Lightweight frame, responsive handling – your new personal best awaits. #AlubikeRuta #CiclismoDeCarretera #Velocidad #Rendimiento #TecnologiaMexicana
• •TikTok Video Caption (Quick showcase of various bikes): Your ride, your style, your adventure! 🚲🇲🇽 From mountain peaks to city streets, Alubike has you covered. What's your dream ride? #Alubike #CyclingLife #HechoEnMexico #BikeLove #Aventura
• •Email Newsletter Subject Line (New Collection Launch): 🔥 Fresh Rides! Explore the New Alubike Collection – Designed in Mexico, Built for You!