Brand Tone

Reverent, Inspirational, and Serene.

Brand Values

• •Faith-Centered
• •Accessibility and Affordability
• •Quality Craftsmanship
• •Artist Support
• •Making a Difference

Best Practices

• •Prioritize "Why" Over "What": In every piece of copy, focus first on the emotional and spiritual benefit of the art (the "why") before detailing the product features like size or material (the "what"). The core message should always be about inspiration, faith, and peace.
• •Use a Reverent Lexicon: Develop and consistently use a list of brand-aligned words (e.g., serene, reverence, devotion, uplift, inspire, faith, hope, light, legacy, sacred) while avoiding overly casual or corporate jargon.
• •Incorporate Scripture and Quotes Thoughtfully: When using scripture or quotes, ensure they are directly relevant to the artwork and used to deepen its meaning, not just as filler. Let them serve as a point of reflection.
• •Let Visuals Lead: The art is the hero. Copywriting should complement, not compete with, the visual. Use concise, impactful headlines and allow the beauty of the artwork to carry the message, with the text providing a quiet, supportive context.
• •Engage with Grace: In all community interactions—responding to comments, messages, and reviews—maintain the brand’s serene and respectful tone. Address questions and concerns with the same kindness and helpfulness that customers praise in testimonials.

Social Perception

The public and customer perception of Altus Fine Art is overwhelmingly positive, particularly within its niche audience, viewing it as a trusted source for high-quality, Christ-centered art with excellent customer service, despite its specific niche focus.

Copy Examples

• •Art that Deepens Your Devotion. "And he took bread, and gave thanks, and brake it..." (Luke 22:19). Bring the profound spirit of The Last Supper into your home with Simon Dewey's masterful portrayal. Each print is a daily reminder of the Savior's love and sacrifice. Discover the collection today.
• •More Than Art. A Legacy of Faith. Your home is a sanctuary. The art you choose for it should reflect the peace and faith you cherish. At Altus Fine Art, we are dedicated to creating beautiful, accessible art that inspires Christ-centered lives for generations to come.
• •Sacred Spaces, Captured in Light. From the iconic Salt Lake Temple to the serene Orem Temple, our collection pays homage to the reverence and majesty of these sacred edifices. Find a piece that speaks to your heart and brings the spirit of the temple home.
• •The Hand of the Artist, The Heart of a Believer. Jay Bryant Ward’s stunning use of soft textures invites us to consider a higher perspective. His work is a testament to the power of art in warming the heart and uplifting the soul. We are honored to share his talent with you.
• •Celebrate the Hope of Easter. "I know that my Redeemer lives!" This Easter, fill your home with art that powerfully testifies of the Resurrection. Shop our curated collection for gifts that truly share the joy of the season.