Brand Tone

professional, reliable, and solution-oriented

Brand Values

• •Quality
• •Customer Orientation
• •Reliability
• •Efficiency
• •Trust and Integrity
• •Innovation
• •Sustainability
• •Altruistic Approach

Best Practices

• •Prioritize Clarity and Directness: Use straightforward language that clearly communicates product benefits and company reliability. Avoid jargon where possible, or explain it if necessary for the target audience (e.g., specific medical supplies).
• •Emphasize Expertise and Authority: Position Altruan as knowledgeable in the field of hygiene and practical supplies. Use phrases that convey confidence and expertise, backed by product quality and customer service.
• •Maintain Professionalism: Ensure all copy, from website content to social media posts, reflects a professional demeanor. This includes proper grammar, spelling, and a respectful tone, even when addressing customer concerns.
• •Be Solution-Oriented: Frame product descriptions and marketing messages around solving customer problems or meeting their specific needs (e.g., "effective solutions for everyday use," "tailored to the needs of different industries").
• •Instill Trust and Reliability: Consistently use words and phrases that reinforce dependability, quality, and safety (e.g., "trusted partner," "high quality," "reliable," "secure"). Ensure promises made in copy (like "fast delivery") are consistently met.

Social Perception

Positive: For their core market (likely Germany and surrounding European countries), the perception appears largely positive. High satisfaction ratings on their website, positive mentions on review aggregators, and successful B2B partnerships suggest a reputation for reliability and quality. Customers appreciate the wide product range and fast delivery.

Copy Examples

• •Headline: Your Trusted Partner for Professional Hygiene and Health Essentials. Body: At Altruan, we deliver quality you can depend on. From medical-grade disinfectants to everyday practical supplies, find everything your home or business needs for a safe and hygienic environment. Fast shipping, expert service.
• •Headline: Altruan Own Brand: Uncompromising Quality, Exceptional Value. Body: Discover the Altruan range – high-performance hygiene solutions developed for professional demands. Experience top-tier reliability and user-friendliness, all at an excellent price-performance ratio.
• •Headline: Efficiency Delivered: Over 20,000 Products, Rapidly to Your Door. Body: Don't let supply shortages slow you down. Altruan offers an extensive selection of hygiene, cleaning, and care products, all backed by our commitment to fast and reliable delivery. Order today, protect tomorrow.
• •Headline: Solutions for Every Sector: Healthcare, Catering, Office, and Home. Body: Altruan understands the diverse needs of different industries. We provide tailored hygiene solutions that meet the highest standards, ensuring safety and well-being wherever you are.
• •Headline: More Than Supplies – We Deliver Peace of Mind. Body: With Altruan, you're choosing a partner dedicated to quality, reliability, and your complete satisfaction. Our expert team is here to support your hygiene and practical needs every step of the way.