Brand Tone

Conscious & Responsible, Passionate & Committed, Informative & Educational, Authentic & Transparent, Rebellious & Challenging (in a positive way), Inclusive

Brand Values

• •Sustainability
• •Ethics
• •Quality & Durability
• •Health & Well-being
• •Transparency
• •Conscious Consumption
• •Innovation
• •Made in Italy
• •Diversity and Inclusion

Best Practices

• •Anchor in Your "Why": Always connect your copy back to Altramoda's core mission of sustainability, ethical production, and "redressing the world." This foundational purpose should infuse all communication.
• •Speak with Passion and Conviction: Let the genuine belief in creating a better world shine through. Use empowering and inspiring language that reflects the brand's "call to arms" and "spark in the dark" mentality.
• •Educate and Inform, Don't Just Sell: Provide value by explaining the benefits of organic materials, the importance of certifications (like GOTS, B Corp), and the impact of conscious consumer choices. This builds trust and positions Altramoda as a knowledgeable leader.
• •Emphasize Transparency and Authenticity: Be open about sourcing, production processes, and the brand's journey. Use clear, honest language. Avoid greenwashing by backing up claims with facts and certifications.
• •Maintain a Tone of Inclusive Empowerment: While challenging the status quo, ensure the tone remains welcoming and inclusive. Empower customers to feel good about their choices and be part of a positive movement, celebrating diversity in all its forms.

Social Perception

Trusted Leader in Sustainable Fashion, High-Quality Provider, Ethically Sound, Accessible Ethical Choice, Conscious Community

Copy Examples

• •Headline: Dress the Change You Want to See. Body: At Altramoda, fashion is more than just fabric. It's a statement. It's a commitment to a healthier planet and fairer practices. Discover our new collection, crafted with certified organic materials and the future in mind. Because we don't just imagine a better world, we dress it.
• •Headline: Feel the Difference of Truly Natural. Body: Experience the gentle touch of organic cotton, the breathable warmth of RWS certified wool, and the peace of mind that comes from knowing your clothes are made with respect for people and nature. Explore Altramoda – where sustainability meets style, ethically.
• •Headline: Beyond the Trend: Fashion That Endures. Body: Tired of fleeting styles and disposable quality? Altramoda offers timeless pieces, thoughtfully designed and ethically produced in Italy to last. Invest in clothing that reflects your values and cares for our world, one beautiful garment at a time.
• •Headline: Your Wardrobe: A Force for Good. Body: Every Altramoda piece tells a story of conscious choices – from sustainable sourcing to fair labor. Join our revolution against fast fashion and embrace a style that's as kind to the earth as it is to your skin. Be who you are and wear what you believe in.
• •Headline: Certified Sustainable. Undeniably You. Body: As a certified B Corporation™, our promise of ethical and sustainable fashion is more than just words – it's verified action. Explore collections that celebrate diversity, champion transparency, and empower you to wear your values proudly.