Brand Tone

Expressive, Trendy, Functional, Protective, Approachable & User-Focused

Brand Values

• •Self-Expression & Individuality
• •Style & Aesthetics
• •Protection & Quality
• •Affordability
• •Customer Satisfaction

Best Practices

• •Use the tagline 'Protect What Matters, Express Who You Are!' consistently.
• •Incorporate language related to self-expression, such as 'Your style' and 'Express who you are'.
• •Highlight the unique and trendy designs of the cases.
• •Emphasize the protective qualities of the cases, such as sturdiness and durability.
• •Maintain an approachable and user-focused tone in all communications.

Social Perception

Positive among its customers, with cases known for unique designs and protective quality. Potential brand confusion due to similarity with 'Moshi Altra Case'.

Copy Examples

• •Protect What Matters, Express Who You Are!
• •From elegant to edgy, our cases provide the best protection while keeping you stylish.
• •We offer various types of phone cases with fashionable and unique designs that instantly give your phone a new outlook.
• •Our designs are permanently printed and will not wear off.
• •These tailor-made cases provide perfect protection against dents, scratches, dirt, and dust.