Brand Tone

Welcoming and Hospitable, Historic and Traditional, Family-Oriented and Community-Focused, Reliable and Quality-Driven, Approachable yet Refined

Brand Values

• •Heritage & Tradition
• •Hospitality & Care
• •Quality
• •Family & Community
• •Attention to Detail
• •Adaptability & Modernization

Best Practices

• •Embrace the Heritage: Consistently weave in references to the Altland House's long history (established 1750, multi-generational family business) to reinforce its unique selling proposition and build trust.
• •Highlight "Gracious Hospitality": Use warm, inviting, and customer-centric language. Focus on the guest experience and how Altland House makes people feel welcome and cared for.
• •Showcase Quality without Being Stuffy: Describe food and services with words that imply high standards (e.g., "culinary excellence," "handcrafted," "fresh ingredients") but maintain an approachable and casual tone, especially for the Grill & Pub.
• •Speak as a Family to the Community: Reinforce the family-owned aspect. Address the audience as valued members of the community or as welcome guests into their "house."
• •Balance Tradition with Modern Appeal: While celebrating history, also subtly nod to modern updates, contemporary tastes (e.g., "newly renovated rooms," "culinary trends alongside timeless classics"), and the versatility of the venue for all types of occasions.

Social Perception

Respected Historical Landmark, Go-To for Quality Dining & Events, Charming and Unique Atmosphere, Family-Run and Trustworthy, Versatile

Copy Examples

• •Headline: Step Into History. Savor the Moment. At Altland House. Body: For over 270 years, the Altland House has been a cornerstone of Abbottstown, where rich history meets warm hospitality. Join our family for a meal, a stay, or a celebration, and become part of a tradition that’s generations in the making. Experience culinary excellence rooted in heritage.
• •Headline: More Than a Meal, It’s a Memory. Crafted at Altland House Since 1750. Body: From our time-honored classics like savory Chicken & Waffles to our fresh, handcrafted flatbreads, every dish at Altland House is prepared with care. Whether it's a casual bite in our historic pub, a family dinner, or your dream wedding catered with precision, we’re dedicated to making every occasion special.
• •Headline: Your Story Deserves a Historic Setting. Celebrate with Altland House Catering. Body: Entrust your most cherished events to the Altland House family. With decades of experience in culinary excellence and gracious hospitality, we bring meticulous attention to detail to every wedding, banquet, and gathering. Let us craft a memorable experience that honors your unique vision.
• •Headline: Unwind in Historic Charm. Modern Comfort Awaits at The Altland House Inn. Body: Discover our 10 beautifully renovated guest rooms, where traditional elegance meets contemporary comfort. After a day exploring historic Abbottstown, relax and recharge knowing that warm hospitality and a delicious meal are just downstairs. Your historic getaway starts here.
• •Headline: Taste the Tradition. Brewed with Passion. Center Square Brewing at Altland House. Body: Experience the perfect blend of history and craft at Center Square Brewing, located within the historic Altland House. Enjoy our handcrafted beers alongside delicious pub fare in an atmosphere that’s been welcoming guests for centuries. Cheers to good times and great brews!