Brand Tone

Utilitarian and Reassuring

Brand Values

• •Reliability
• •Preparedness
• •Compassion
• •Quality
• •Accessibility

Best Practices

• •Lead with a Problem/Solution Framework: Start by presenting a potential problem (getting stranded, cold weather, disaster) and immediately offer the Altland blanket as the reliable solution.
• •Use Simple, Direct Language: Avoid jargon and overly technical terms. The copy should be easy to understand in a crisis. Focus on clear benefits: warmth, protection, and reliability.
• •Balance Practicality with Compassion: While the technical specifications are important, weave in the compassionate angle of helping others. This appeals to a broader audience and reinforces the brand's values.
• •Incorporate "Trust" and "Reliability" Keywords: Use words like "dependable," "durable," "trusted," "secure," and "high-quality" to reinforce the brand's core promise.
• •Leverage Customer Testimonials: Social proof is powerful. Integrate quotes and stories from customers, especially those who have used the blankets for emergencies or charitable donations, to build credibility.

Social Perception

Customers perceive the blankets as high-quality and effective. The brand is seen as aiding community and charitable efforts, with appreciation for being Made in the USA and for excellent packaging.

Copy Examples

• •Stay Ready for Anything. The Ultimate Protection in a Pocket-Sized Pack.
• •When conditions are at their worst, you need gear you can trust. Our emergency blankets are constructed from tear-resistant, aluminized foil, making them waterproof and windproof. They're built to withstand the elements, so you can have peace of mind.
• •Warmth is a basic necessity. That's why our emergency blankets are designed not only for personal survival kits but also for community outreach. Join the movement of helping those in need by providing reliable protection against the cold. #AltlandCares #HomelessOutreach
• •Don't Get Caught Unprepared. Your Emergency Kit is Missing This.
• •Lighten your pack without compromising on safety. Altland's individually wrapped emergency blankets are a lightweight, compact solution for every hiker, camper, and survivalist. Reflecting 90% of your body heat, they're an essential layer of security for any adventure.