Brand Tone

approachable, passionate, and adventurous

Brand Values

• •Quality and Freshness
• •Simplicity and Inclusivity
• •Adventure
• •Authenticity and Passion

Best Practices

• •Lead with Adventure: Always tie the coffee back to an experience. Use active, evocative language that speaks to exploration, nature, and the outdoors.
• •Embrace "No Rules" Inclusivity: Consistently reinforce the message that your coffee is for everyone. Use phrases like "your way," "no judgment," and "keep it simple" to make the brand feel accessible.
• •Prioritize Freshness: Make "roasted to order" a key selling point in product descriptions, ads, and social media posts to highlight quality and differentiate from competitors.
• •Speak with Passion, Not Pretense: Write copy that reflects the founder's genuine love for coffee. Tell stories, share the "why" behind a blend, and maintain a friendly, down-to-earth tone.
• •Use Consistent Thematic Language: Continue using words and phrases like "fuel," "adventure," "wild," "summit," and "backyard" to build a strong, recognizable brand vocabulary.

Social Perception

A small-batch, lifestyle-oriented coffee roaster perceived as authentic and appealing to outdoor enthusiasts seeking high-quality, unpretentious coffee.

Copy Examples

• •Some mornings just hit different. Our Summit Roast is the perfect companion for those crisp mountain sunrises. Freshly roasted and ready to fuel wherever the trail takes you. No fancy gear required—just a love for great coffee and open skies. #AltitudeCoffee #FuelYourAdventure
• •Seriously. That coffee from the grocery store has been sitting on a shelf for months. At Altitude, we roast your beans the day you order. Taste the difference fresh makes. From our popular Backyard Blend to our bold Summit Roast, your perfect brew is waiting. Order now and get 20% off with our subscription service! #FreshRoasted #CoffeeLover
• •Introducing our new Elevate Roast. Bright, smooth, and made for you. Drink it black, add a splash of cream, brew it in a high-tech machine or a simple French press. We don't make the rules, we just make great coffee. #KeepItSimple #SpecialtyCoffee
• •Hey Adventurer, Don't let your coffee supply run low before your next big trip. We noticed it's been a while, and we're ready to roast your next fresh batch. Remember that feeling of a perfect cup of Altitude coffee in the great outdoors? Let's make that happen again. Stock up now and stay wild.
• •The Backyard Blend isn't just our house breakfast blend; it's a nod to our roots. This is where Altitude started: roasting in the backyard for friends and family. It’s a smooth, perfectly balanced, medium-roasted coffee that’s great for any time of day. It represents our journey and our promise to always remember that great coffee should be simple, fresh, and shared.