Brand Tone

Comforting, delicate, practical, and slightly fashion-conscious. The tone aims to be positive and supportive, focusing on well-being and confidence.

Brand Values

• •Comfort
• •Health & Well-being
• •Quality & Thoughtful Design
• •Beauty & Confidence
• •Customer Focus
• •Positive Lifestyle
• •Accessibility & Practicality
• •Potential Lean Towards Sustainability

Best Practices

• •Focus on how the products contribute to a positive self-image and a comfortable lifestyle.
• •Emphasize the comfort, softness, and seamless features in all communications.
• •Highlight the 'no show' aspect and its benefits for various outfits.
• •If promoting sustainability aspects, ensure claims are accurate and clearly communicated.
• •Encourage customer interaction and feedback, maintaining a responsive and helpful approach.

Social Perception

Perceived as a provider of comfortable, soft, and seamless underwear that is good value for money. The 'no show' feature is highly appreciated and is seen as a practical choice for everyday wear. There is an emerging perception of being eco-conscious.

Copy Examples

• •Experience the gentle hug of our thoughtfully designed underwear and embrace a more comfortable, confident lifestyle.
• •Our no-show panties provide the perfect smooth foundation, so your style shines through, effortlessly.
• •Breathe Easy, Live Beautifully.
• •Made with breathable fabrics and a focus on your well-being, Altheanray underwear is your partner in everyday comfort and health.
• •Discover the secret to all-day comfort with our seamless designs. Feel good, look great, and move freely.