Brand Tone

Playful & Energetic, Bold & Confident, Approachable & Friendly, Creative & Inspiring

Brand Values

• •Individuality & Self-Expression
• •Creativity & Boldness
• •Joy & Fun
• •Collaboration
• •Accessibility
• •Community

Best Practices

• •Embrace Exuberance: Use enthusiastic and energetic language. Don't shy away from exclamation points, playful words, and a tone that conveys genuine excitement for design. Words like "vibrant," "bold," "joyful," "unique," and "anti-boring" should be staples.
• •Speak Directly to Individuality: Frame copy around the client's personality and story. Use "you" and "your" frequently to make the message personal and emphasize how Alt Haus helps express individuality.
• •Inject Fun and Humour (Appropriately): Maintain a light-hearted and approachable feel. While professional, the copy can include witty remarks or playful descriptions that align with the "fun" aspect of their brand.
• •Be Visually Descriptive with Words: Since colour and pattern are key, use vivid adjectives that paint a picture. Instead of just "nice," use words like "dazzling," "eclectic," "pattern-rich," "kaleidoscopic."
• •Maintain a Confident & Daring Voice: Reflect their "rule-breaking" philosophy. The copy should sound self-assured in its unique approach to design, encouraging clients to be bold and step outside conventional design norms.

Social Perception

Unique & Refreshing, Talented & Professional, Inspiring & Creative Hub, Client-Focused, Community-Oriented

Copy Examples

• •💥 KABOOM! 💥 Another personality-packed space UNLEASHED! We’re not about beige; we're about BRAVE. This client wanted a room that screamed *them*, and we were more than happy to turn up the volume! Ready to ditch the dull and embrace the delightful? Slide into our DMs! #AltHaus #AntiBoringInteriors #MaximalistMagic #SaskatoonDesign #YourSpaceYourStory
• •Tired of the same-old, same-old? Your home deserves a dose of 'WOW!' 🌈 Swing by Alt Haus for a curated collection of unique furniture, art, and home goods that are anything but ordinary. From local gems to global finds, we’ve got the perfect pieces to tell your story. Find us at 617A Main Street East, Saskatoon – let's make your home happy! #AltHausShop #ShopYXE #EclecticDecor #ColourLover #Saskatoon
• •Life’s too short for boring interiors. At Alt Haus, we design spaces that pop, sizzle, and sing your unique tune. From full-home transformations to that perfect mural, let’s co-create a home that’s 100% you. Dare to be different? Start your design journey with us today! [Link to Services Page] #AltHausDesign #BeBold #InteriorDesignSaskatoon #CreativeSpaces
• •So, you think maximalism is just 'a lot of stuff'? Think again! It's about curated chaos, joyful layers, and telling your epic story through every vibrant piece. At Alt Haus, we're passionate about helping you find your inner maximalist and creating a home that feels like a giant, colourful hug. Let’s dive into how to make 'more' feel like 'you'! #DopamineDecor #Maximalism #AltHausJournal #BeYou
• •Hey, Colour Rebels! 👋 Get ready to feast your eyes and souls! We're thrilled to be hosting [Artist Name/Event] at Alt Haus this month. Come get inspired, discover unique pieces, and soak in the creative vibes. Because at Alt Haus, we’re all about celebrating art, community, and all things wonderfully vibrant! More details inside... #AltHausCommunity #YXEArts #SupportLocal #GetInspired