Brand Tone

Nostalgic and Appreciative, Expert and Trustworthy, Customer-Centric and Helpful, Professional and Direct

Brand Values

• •Quality and Authenticity
• •Preservation and Tradition
• •Customer Satisfaction
• •Sustainability/Recommerce
• •Expertise

Best Practices

• •Embrace Nostalgia and Emotion: Use language that evokes memories, tradition, and the sentimental value of these items. Words like "cherished," "legacy," "timeless," "memories," and "heritage" resonate with the target audience.
• •Highlight Expertise and Trust: Consistently mention experience, quality checks, authenticity, and careful handling. This builds confidence, especially when dealing with valuable and often delicate used items.
• •Focus on the "Why": Explain the mission beyond just selling – the preservation of table culture, helping people complete beloved sets, giving items a second life. This adds depth to the brand's narrative.
• •Maintain Clarity and Detail: Be precise in product descriptions, especially concerning the condition of used items. Use the established quality grading system consistently. This transparency builds trust and manages expectations.
• •Be Warm and Approachable: While professional, the tone should also reflect a shared passion. Use welcoming language and demonstrate an understanding of the customer's journey, whether they are buying or selling. The "About Us" story is a good example of this.

Social Perception

Reliable Source for Discontinued Items, High-Quality Products and Service, Trustworthy Partner, Specialized Expert

Copy Examples

• •Headline: Rediscover the Charm. Complete Your Treasured Collection. Body: "Is a cherished piece missing from your grandmother's dinner service? At alteserien.de, we share your passion for the timeless beauty of classic tableware. Explore over 100,000 carefully curated items and give your beloved series a new lease on life. Find your missing piece today." Keywords: Cherished, timeless beauty, classic tableware, passion, curated.
• •Headline: More Than Just Porcelain. It's a Piece of History. Body: "Each plate, cup, and saucer at alteserien.de tells a story. We are dedicated to preserving the heritage of fine table culture by bringing discontinued series back to your home. Our experts ensure every item is authentic and its condition meticulously described. Invest in history, beautifully preserved." Keywords: Story, heritage, fine table culture, discontinued series, authentic, meticulously described.
• •Headline: Your Table's Missing Link – Found with Care. Body: "The frustration of a broken or missing piece from your favorite set ends here. With two decades of experience, alteserien.de is your trusted partner in finding those elusive treasures. We treat every piece with the respect it deserves, from quality inspection to secure worldwide shipping. Let us help you make your service whole again." Keywords: Missing link, trusted partner, elusive treasures, quality inspection, secure shipping.
• •Headline (for sellers): Give Your Old Treasures a New Beginning. Body: "Too many cups in the cupboard? Inherited a service you don't use? At alteserien.de, we value the craftsmanship of old series. Our straightforward online process makes selling your porcelain, glassware, or cutlery simple and fair. Let us find a new appreciative home for your items." Keywords: Old treasures, new beginning, craftsmanship, straightforward process, fair, appreciative home.
• •Headline (Blog/Content): The Enduring Allure of [Specific Brand/Pattern]. Body: "Journey back with us as we explore the captivating history and design of [Specific Brand/Pattern]. Discover why these pieces remain sought-after classics and how alteserien.de helps collectors and enthusiasts continue their stories. Read more on our blog, 'TischGeschichten'." Keywords: Enduring allure, captivating history, sought-after classics, collectors, enthusiasts, TischGeschichten.