Brand Tone

nostalgic, community-focused, playful, and passionate

Brand Values

• •Community & Connection: Creating a welcoming space where people can gather, connect, and make memories.
• •Nostalgia & Heritage: Honoring the past of the movie theater building while creating something new and exciting.
• •Quality & Craftsmanship: Dedication to brewing high-quality, diverse craft beers and offering delicious, well-crafted food.
• •Creativity & Innovation: Exploring unique beer styles, collaborations, and experiences.
• •Inclusivity & Accessibility: Offering something for everyone, from various beer styles to non-alcoholic options, cocktails, and a family-friendly environment.
• •Experience: Providing more than just beer and food, but an overall enjoyable and memorable experience that often incorporates their movie theme.

Best Practices

• •Embrace the "Movie" Metaphor: Consistently weave cinematic language into your copy. Think in terms of "scenes" (ambiance), "scripts" (menus/stories), "cast" (staff/community), "features" (beers/dishes), and "showtimes" (events). This reinforces the unique brand identity.
• •Speak to the Community, From the Community: Use inclusive and welcoming language. Highlight local connections, partnerships (like Talula's), and how AE Beer Co. is a part of the Aberdeen and wider New Jersey fabric. Share customer stories or testimonials when appropriate.
• •Balance Nostalgia with Modern Craft: While the movie theme is nostalgic, ensure the copy also reflects the modern, high-quality craft aspect of the beer and food. Talk about brewing techniques, ingredient sourcing (if relevant), and the culinary expertise behind the menu.
• •Keep it Playful and Engaging: Inject humor and creativity, especially in social media. Use puns, ask questions ("What If?"), and create a sense of fun and discovery. This aligns with the innovative spirit seen in their beer releases and events.
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for great beer, food, movies, and community shine through. Use descriptive language that evokes taste, atmosphere, and the enjoyment of the experience. The founder's story and the team's dedication are powerful assets.

Social Perception

generally perceived very positively by customers and the local community as a beloved local spot & destination known for high-quality beer and food, a unique atmosphere & experience, a friendly & engaging environment, and innovation.

Copy Examples

• •Headline: Relive the Classics. Discover New Favorites. Body: At Alternate Ending, every pint tells a story and every meal is a scene-stealer. Join us where the magic of movies meets the art of craft beer. Your new favorite chapter starts here. #AEBeerCo #BreweryEateryMovies #CraftBeer #Nostalgia
• •Headline: From Silver Screen to Perfect Pours. Body: We rescued a beloved movie palace and turned it into your new favorite gathering spot! Sip on meticulously crafted beers, savor gourmet bites, and catch a classic flick in our theater room. This isn't just a brewery; it's an Alternate Ending. #SupportLocal #MovieMagic #AberdeenNJ
• •Headline: What If... Your Beer Was an Experience? Body: We asked "What If?" and created a place where award-winning craft beer, delicious food by Talula's, and cinematic charm come together. Bring your friends, your family, your fellow film buffs. An unforgettable ending (and beginning) awaits. #AlternateEnding #CraftCommunity #EatDrinkMovies
• •Headline: Now Playing: Your Perfect Night Out. Body: Featuring a rotating cast of fresh IPAs, lagers, and stouts, a full menu of craveable dishes, and movie nights that'll transport you. Don't just go out, have an *experience* at Alternate Ending Beer Co. Check our event calendar! #NJCraftBeer #DinnerAndAMovie #AEEvents
• •Headline: The Sequel is Always Better (Here). Body: Your first visit was great, but the next one? Even better. With new brews on tap weekly, seasonal food specials, and a vibe that’s always welcoming, there’s always a new plot twist to enjoy at AE Beer Co. Come write your next story with us. #AlwaysBrewing #CommunityLove #AlternateEndingExperience