Brand Tone

Natural & Wholesome, Caring & Nurturing, Transformative & Empowering, Ethical & Conscious, Approachable & Informative

Brand Values

• •Natural Purity
• •Ethical Practices
• •Sustainability
• •Customer Well-being
• •Transformation & Rejuvenation
• •Handmade Quality
• •Local Support

Best Practices

• •Emphasize natural ingredients and their benefits for skin health.
• •Highlight the brand's commitment to cruelty-free and eco-conscious practices.
• •Incorporate language that evokes transformation, rejuvenation, and well-being.
• •Share customer testimonials that showcase product effectiveness and satisfaction.
• •Promote the local, handmade nature of the products to foster a sense of community and authenticity.

Social Perception

Positive, Authentic, Passionate, Ethical, Effective

Copy Examples

• •Discover the power of nature's finest ingredients for your skin. Our all-natural skincare essentials are handcrafted to nourish and revitalize.
• •Experience a rejuvenating skincare journey with Altera Vitae. Our cruelty-free formulations and eco-conscious packaging reflect our commitment to your well-being and the environment.
• •Give your skin a second life with our transformative skincare products. Altera Vitae helps you reveal a healthier, more radiant you.
• •Nourish your skin with our handmade oils, balms, and masks, crafted with 100% natural ingredients and designed for all skin types.
• •Join us in our commitment to ethical and sustainable skincare. Our products are kind to animals, sustainably packaged, and earth-friendly.