Brand Tone

Dignified, traditional, premium, formal, respectful, aspirational, and fashion-forward, balancing cultural significance with modern trends.

Brand Values

• •Heritage and Authenticity
• •Quality Craftsmanship
• •Innovation within Tradition
• •Customer-Centric Service
• •Social and Corporate Responsibility

Best Practices

• •Create a Brand Voice Chart: Develop an internal guide that clearly defines the brand's tone. For Al Telal, this would include keywords like "Authentic," "Premium," "Heritage," "Elegant," and "Innovative," with examples of how to use them in sentences.
• •Emphasize Storytelling: In every piece of copy, weave in the brand's rich history and commitment to cultural heritage. Instead of just describing a product, tell the story behind its craftsmanship or cultural significance.
• •Maintain a Formal and Respectful Register: The language should always be sophisticated and respectful, reflecting the premium nature of the products and the cultural context. Avoid overly casual slang or overly aggressive sales language.
• •Use a Consistent Lexicon: Consistently use key terms like "Kandura," "Thobe," "Guthra," and "Dishdasha" correctly and interchangeably as appropriate, which reinforces expertise and authenticity in the niche market.
• •Align All Channels: Ensure the tone is consistent across all platforms, from the formal descriptions on the website and LinkedIn to the more visually-led captions on Instagram. While the format may change, the core voice—dignified, premium, and authentic—should remain the same.

Social Perception

Al Telal Gents Fashion is perceived as a leading and established name in traditional Arabic menswear, recognized for its extensive network and ability to merge timeless traditions with modern style. It is viewed as a trendsetter and a go-to destination for high-quality, authentic Arabic attire, holding a strong and positive reputation.

Copy Examples

• •Wear Your Legacy. Discover the authentic Emirati Kandura, crafted with generations of tradition and unparalleled quality. The Al Telal Collection.
• •It’s all in the details. From the finest premium fabrics to the meticulous stitching of our artisans, every Al Telal piece is a testament to true craftsmanship. Experience the luxury of tradition. #AlTelal #Kandura #MensFashion
• •A complete look for the modern gentleman. For a limited time, enjoy 10% off your first order with code First10. Explore our collection of Kanduras, fine footwear, and signature scents today. #StepScentStyle
• •Al Telal Gents Fashion is proud to merge heritage with innovation. Our latest collection redefines traditional menswear, blending timeless designs with contemporary style to meet the demands of today's global leader. #ArabFashion #Innovation #Menswear
• •From our workshops in Italy and the UAE to you. Watch the journey of an Al Telal kandura, where traditional techniques meet modern precision. We are dedicated to quality you can see and feel. Subscribe for more stories of craftsmanship. #MadeInUAE #Craftsmanship #TelalFashions