Brand Tone

Passionate & Enthusiastic, Curated & Knowledgeable, Friendly & Approachable, Community-Focused, Modern & Quality-Conscious

Brand Values

• •Quality
• •Discovery & Variety
• •Convenience
• •Supporting Local
• •Customer Satisfaction
• •Freshness
• •Ethical Sourcing/Transparency (Implied)

Best Practices

• •Speak from a Place of Passion: Let your genuine love for coffee and the Melbourne coffee scene shine through in every piece of copy. Use enthusiastic and evocative language.
• •Educate and Empower: Share knowledge about coffee origins, brewing methods, and roaster stories. Position ALTDROP as a friendly guide helping customers deepen their appreciation for specialty coffee.
• •Keep it Melbourne-Centric (Authentically): Highlight the local aspect and the unique coffee culture of Melbourne. Use imagery and references that resonate with this identity.
• •Focus on Freshness and Quality: Consistently reinforce the commitment to delivering freshly roasted, high-quality beans. This is a key differentiator and value proposition.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the language used on the website, social media, emails, and packaging all reflects the same friendly, knowledgeable, and quality-driven tone. Use high-quality photography that aligns with the brand's aesthetic.

Social Perception

Positive, Trusted, Innovative Concept, Good Customer Service

Copy Examples

• •Headline: Melbourne's Best Coffee, Delivered. Your Discovery Journey Starts Now. Body: Tired of the same old brew? Altdrop connects you with over 40 of Melbourne's finest specialty roasters. Fresh beans, new flavours, right to your doorstep. Explore the taste of a city obsessed with coffee. CTA: Find Your New Favourite
• •Headline: Never Run Out of Amazing Coffee Again. Body: Imagine waking up to a curated selection of Melbourne's top coffee, chosen just for your taste. With Altdrop's flexible subscription, it's not a dream. Freshly roasted, effortlessly delivered. CTA: Subscribe & Sip
• •Headline: Taste the Passion of Melbourne's Coffee Artisans. Body: We partner with local heroes – the roasters who pour their hearts into every bean. Discover their stories and unique flavour profiles with Altdrop. It's more than coffee, it's a community. CTA: Meet Our Roasters
• •Headline: From Brunswick to Your Brew: The Freshest Beans, Guaranteed. Body: Experience coffee at its peak. Altdrop ensures your beans are roasted to order and shipped within days, capturing the vibrant notes and aromas Melbourne specialty coffee is famous for. CTA: Shop Fresh Roasts
• •Headline: The Perfect Gift for the Coffee Lover (Or Yourself!). Body: Give the gift of discovery with an Altdrop bundle or subscription. A journey through Melbourne's iconic coffee scene, one delicious cup at a time. CTA: Gift an Altdrop Experience