Brand Tone

Traditional & Authentic, Quality-Conscious & Premium, Heritage-Focused, Customer-Oriented & Aspiring, Proudly Local transitioning to Global

Brand Values

• •Quality Craftsmanship: Dedication to high-quality materials and production.
• •Heritage & Tradition: Preserving and promoting traditional Gulf attire and footwear.
• •Excellence: Striving to be a leader in the retail industry and the top choice for customers.
• •Customer Satisfaction: Commitment to delivering competitive products and services.
• •Growth & Improvement: Continuous improvement of offerings and employee development, with an eye on international expansion.
• •Authenticity: Emphasizing genuine materials and traditional designs.

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the brand's long history, family origins (where appropriate and verified), and the meticulous process behind creating their products (e.g., "hand-made," "finest leathers," "traditional techniques").
• •Use Language That Evokes Quality and Tradition: Incorporate words like "authentic," "premium," "heritage," "excellence," "distinguished," "timeless," and "genuine" to reinforce the brand's positioning.
• •Highlight "Made in UAE": Proudly mention the local manufacturing, connecting it to national pride and quality standards, as stated in their mission.
• •Maintain a Respectful and Refined Voice: The tone should be respectful of cultural traditions and convey a sense of sophistication and elegance that aligns with premium Gulf wear. Avoid overly casual or slang-filled language.
• •Showcase Versatility within Tradition: While rooted in tradition, highlight how the designs are suitable for the modern Gulf lifestyle, appealing to "customers and families" and bridging "tradition and modernity." Ensure imagery and descriptions reflect this balance.

Social Perception

Al Tawash Gulf Dresses is generally perceived as a well-established and reputable brand in the UAE, specializing in traditional Gulf footwear and clothing. It is seen as a provider of high-quality, locally made products that honor cultural heritage while also embracing modernity. The brand is recognized for its long history and expertise in Arabic sandals. Their physical presence in numerous branches across the UAE and expansion into Oman indicates a strong and trusted market position. They are considered a key player in promoting Gulf fashion, particularly footwear.

Copy Examples

• •Headline: Walk with Heritage. Step into Al Tawash. Body: Since 1953, Al Tawash has crafted authentic Gulf attire and premium leather sandals. Experience the enduring quality of tradition, made in the UAE for those who value timeless style. Call to Action: Discover Our Collection.
• •Headline: Al Tawash: The Mark of Excellence in Arabic Sandals. Body: Each pair of Al Tawash sandals is a testament to generations of craftsmanship. We use only the finest leathers and traditional techniques to bring you unparalleled comfort and distinguished style. Call to Action: Find Your Perfect Pair Today.
• •Headline: Dress in Distinction. Adorn in Al Tawash. Body: From impeccably tailored kandooras to luxurious shawls and exquisite footwear, Al Tawash offers a complete Gulf wardrobe for the discerning individual. Embrace the spirit of the region with our commitment to quality. Call to Action: Visit Our Stores.
• •Headline: The Legacy of Gulf Fashion, Woven into Every Thread. Body: Al Tawash Gulf Dresses – where heritage meets contemporary elegance. Explore our collections for men, women, and children, and experience the authentic essence of Gulf style, backed by decades of expertise. Call to Action: Shop Online or In-Store.
• •Headline: Crafted in the UAE, Cherished Across the Gulf. Body: Al Tawash is more than a brand; it's a promise of quality, tradition, and enduring style. Our hand-finished sandals and Gulf wear are designed to be a proud reflection of our rich heritage. Call to Action: Explore Our New Arrivals.