Brand Tone

Sophisticated, Curated, and Authoritative

Brand Values

• •Artistic Excellence and Innovation
• •Artist Representation and Partnership
• •Cultural Heritage and Evolution
• •Exclusivity and Collector Focus

Best Practices

• •Prioritize Artist-Centric Storytelling: Always frame the narrative around the artist's vision, technique, and personal story. Use direct quotes and detailed descriptions of their process to add authenticity and authority.
• •Use an Elevated and Evocative Vocabulary: Employ sophisticated and precise language. Instead of 'nice painting,' use terms like 'luminous,' 'masterful,' 'evocative,' and 'profound' to describe the artwork.
• •Maintain a Professional and Authoritative Voice: In all communications—from email to social media captions—write with confidence and expertise. Use formal language such as 'We are pleased to present' or 'The gallery proudly announces.'
• •Emphasize Curation and Exclusivity: Regularly use words like 'curated,' 'premier,' 'leading,' and 'exclusive' to reinforce the gallery's high standards and its position in the market.
• •Ensure Visual Consistency: The clean, minimalist aesthetic of the website should be mirrored in all visual materials, including social media posts, emails, and print ads. High-quality, professional photography of the artwork is non-negotiable.

Social Perception

Premier, influential, and essential gallery for contemporary Western art.

Copy Examples

• •Altamira Fine Art is pleased to announce Continuations, a solo exhibition of new works by David Grossmann. This collection is a profound meditation on the quiet landscapes of the West, where Grossmann’s masterful use of light and shadow invites deep contemplation. On view September 9-23.
• •Just in: A powerful new work by Geoffrey Gersten. In 'Once Upon A Time,' Gersten juxtaposes classic Western iconography with a surreal, dreamlike palette, challenging viewers to see the familiar through a new lens. A testament to the evolving narrative of the West. Visit our Scottsdale gallery to experience its impact in person. #AltamiraFineArt #ContemporaryWesternArt #GeoffreyGersten
• •An Exclusive Preview: The Latest Works from Robert Moore
• •Altamira Fine Art is a premier destination for Contemporary Western art, dedicated to showcasing the bold, evocative work of today’s leading artists. With galleries in Jackson Hole and Scottsdale, we present a dynamic exhibition calendar that celebrates the evolving language and enduring spirit of the American West.
• •Join us this Thursday for ArtWalk as we celebrate the opening of 'Picture of a Cowboy,' a new exhibition by Geoffrey Gersten. Discover a collection that blends playful cheekiness with a literal interpretation of Western themes, curated to captivate and inspire. An essential stop for the discerning collector.