Brand Tone

Professional, Knowledgeable, Service-Oriented, Reliable, Approachable, and Helpful

Brand Values

• •Quality
• •Service
• •Availability/ Extensive Inventory
• •Experience and Expertise
• •Customer Satisfaction
• •Innovation and Sustainability (Aspirational)

Best Practices

• •Prioritize clarity and information: Ensure all copy is clear, concise, and provides valuable information about products, services, or expertise. Avoid overly technical jargon where a simpler explanation would suffice for a broader audience, but maintain technical accuracy for professional content.
• •Emphasize solutions and benefits: Instead of just listing product features, focus on how Altamateriales' products and services solve customer problems or help them achieve their project goals. Frame content around customer needs and project success.
• •Maintain a Helpful and Supportive Voice: Whether it's a product description, a social media post, or a "how-to" guide, the tone should always be helpful and supportive, reinforcing the brand's commitment to customer service and advice.
• •Showcase Expertise and Experience: Subtly weave in the company's long history and knowledge base to build trust and credibility. This can be done through case studies (if available), detailed product insights, or expert tips.
• •Ensure Consistency Across All Channels: Develop internal guidelines for tone of voice and ensure all team members creating content (website, social media, customer service scripts) are familiar with and adhere to them. Regularly review content to ensure it aligns with the established brand persona.

Social Perception

Trusted Supplier, Resource for Professionals and DIYers, Established Company, Positive Service Experience

Copy Examples

• •Headline: Power Your Projects with Confidence. Quality Electrical Supplies, Expert Advice. Body: At Altamateriales, we provide more than just materials; we deliver solutions. Find everything you need for your electrical installations, backed by nearly 40 years of experience. Visit us today! Call to Action: Explore Our Catalog | Find Your Nearest Branch
• •Headline: Building Smarter, Together. Your Partner for Light Construction. Body: From Tablaroca® to high-performance tools, Altamateriales offers an extensive inventory for all your light construction needs. Get the best brands and the support you deserve. Call to Action: Get a Quote | Watch Installation Guides
• •Headline: Don't Let Material Shortages Slow You Down. Body: With Altamateriales, benefit from immediate availability on a wide range of electrical and construction products. Quality materials, when you need them. Call to Action: Check Stock Online | Contact Our Sales Team
• •Headline: Expert Solutions for Your Most Demanding Projects. Body: Altamateriales: Combining decades of expertise with a commitment to innovative and quality products. Let our team guide you to the perfect materials for your success. Call to Action: Request a Consultation | Learn About Our Brands
• •Headline: Quality You Can Trust, Service You Can Rely On. Body: For nearly 40 years, Altamateriales has been the trusted choice for professionals and builders in Chihuahua. Experience the difference that quality materials and dedicated service make. Call to Action: View Our Locations | Follow Us for Tips & Updates